Boost Brand Visibility with Marketing Video Production
Marketing video production is one of the most powerful tools for increasing brand visibility, building trust, and driving customer engagement in today’s digital landscape. Whether you’re creating product videos for marketing, animated explainers, or brand storytelling content, the right video production and marketing strategy can transform how your audience connects with your brand. A professional marketing video production company like Hatch Studios offers high-impact marketing video production services that combine creativity with strategy delivering polished, engaging content that converts. From animated marketing video production to social media-ready clips, video production for marketing helps businesses stand out across platforms. Investing in video marketing production services ensures your message is clear, consistent, and memorable key ingredients for long-term success in a competitive market. If you’ve ever scrolled through social media or landed on a website and found yourself captivated by a video, you already know the power of marketing video production. In today’s digital-first world, audiences want to see your product or service in action. This is where marketing video production steps in. From sleek animated explainers to polished product showcases, these videos are designed to grab attention, build trust, and ultimately, raise brand visibility. Hatch Studios, a leader in animated video production for over two decades, has been helping businesses craft powerful stories that not only inform but inspire action.
Why Marketing Video Production Matters
Videos have become one of the most effective tools in a marketer’s toolkit. They simplify complex ideas, highlight products in engaging ways, and help brands stand out in crowded industries. Whether you’re showcasing a new product, highlighting customer testimonials, or sharing your company’s story, marketing video production allows you to do it with creativity and emotional impact.
Think about it: when was the last time you remembered a paragraph of text over a short video? Exactly. Audiences retain up to 95% of a message when it’s delivered via video, compared to just 10% through text. That means a well-crafted video can amplify your brand message and make it stick.
Different Types of Marketing Video Production
Not all marketing videos serve the same purpose. Let’s break down some of the most effective types businesses are using right now:
1. Product Videos for Marketing
When you want to introduce a new product or highlight a feature, product videos for marketing are a must. They let potential buyers see the product in action, understand its value, and picture how it fits into their life. Instead of telling customers what your product does, you show them. Check out this beautiful 3D animated video developed for Mettler Toledo, showcasing their elegant scale:
2. Brand Storytelling Videos
Customers want to connect with brands on a human level. Story-driven videos are perfect for sharing your company’s journey, values, and personality. A strong brand video can build trust and loyalty, helping people feel connected to your mission. Check out one of our Christmas e-cards developed for Torys, heavily story-driven and filled with emotion:
3. Explainer Videos
Explainer videos condense complicated concepts into digestible, easy-to-understand content. These are particularly useful for startups or tech companies trying to introduce new services. Animated marketing video production is especially effective here because visuals make abstract ideas come to life. Check out our killer animated explainer video developed for Hydrostor, using state-of-the-art 3D graphics to help explainer how their energy manufacturing plant operates:
4. Social Media Videos
Quick, eye-catching, and often tailored for platforms like Instagram, TikTok, or LinkedIn, these videos are designed for maximum shareability. They might be teasers, announcements, or even behind-the-scenes clips that give your audience a peek into your company’s culture. Check out these short food clips Hatch Studios developed for Crazy Crepe’s Instagram profile:
5. Customer Testimonial Videos
Sometimes the best marketing comes from your customers. Testimonial videos add credibility and authenticity, showing potential clients that real people have had great experiences with your brand. Check out this impressive testimonial video we created for IBM and the University of Western Ontario, using IBM Watson:
6. Corporate Videos
Corporate videos can include everything from internal communication to recruiting new talent. They’re polished and professional, reflecting the brand’s identity and values while delivering clear messaging. Check out this Superbowl branding video we designed long ago for Blackberry’s upcoming phone reveal:
7. Animated Marketing Videos
Animation adds creativity and flexibility that live-action sometimes can’t match. Whether it’s a 3D product demo, a sleek infographic-style explainer, or a playful 2D spot, animation makes messages engaging, fun, and easy to follow. Hatch Studios, for example, has mastered the art of animated marketing video production, bringing concepts to life with originality and precision. Check out these high-quality 3D renders Hatch Studios developed for MEDATech, to showcase their line of mining equipment:
The Role of a Marketing Video Production Company
While anyone can technically record a video on their phone, producing professional-level marketing videos is a different story… and leaves a lasting impression. A marketing video production company brings the expertise, tools, and creative vision needed to ensure your video is polished, effective, and aligned with your brand strategy.
From pre-production planning (storyboards, scripts, concepts) to production (filming, animation, editing) and distribution, a company like Hatch Studios takes care of every stage. The result? Videos that not only look great but also deliver measurable results.
Benefits of Professional Marketing Video Production Services
Investing in professional marketing video production services is about more than aesthetics. Here are some key benefits:
- Increased Brand Visibility – Videos help your brand show up in more search results and social feeds.
- Higher Engagement – People are far more likely to watch a video than read a block of text.
- Better Conversion Rates – Videos can directly influence purchase decisions by showcasing products clearly.
- Credibility and Trust – Professionally produced videos demonstrate quality, reliability, and authenticity.
- Cross-Platform Adaptability – A single video can be repurposed across websites, social media, presentations, and ads.
Video Production and Marketing: A Perfect Match
When combined with the right marketing strategy, video production becomes a growth powerhouse. This is where video production and marketing intersect seamlessly. You’re crafting a tool that supports campaigns, drives leads, and builds lasting relationships with customers.
For instance, a marketing video production company might design a campaign around an animated explainer video, then cut shorter versions for social media, and adapt snippets for paid ads. This multiplies your reach without multiplying the workload.
What About Video Production Marketing Costs?
Naturally, one of the first questions businesses ask is about cost. The truth is, marketing video production costs vary wildly depending on factors like length, complexity, animation style, and distribution needs. But a live-action shoot with multiple locations, actors, and special effects will always cost much more than an animated explainer, pushing the case even further for animation.
Here’s more good news: videos are an investment that keeps working for you. Once produced, a high-quality video can be used across campaigns, platforms, and even years, offering long-term value. Many businesses find the ROI far outweighs the upfront expense.
How Hatch Studios Excels in Animated Marketing Video Production
For over two decades, Hatch Studios has been at the forefront of animated marketing video production. Their team specializes in taking complex ideas and transforming them into engaging, visually stunning content that resonates with audiences.
From explainers created using modern motion graphics, to cutting-edge product animations using state-of-the-art 3D animation, Hatch has worked with a wide range of industries – tech, healthcare, education, finance, and more. What sets them apart isn’t just technical expertise, but their storytelling-first approach. They know that animation is more than visuals – it’s about developing a narrative that connects, thereby keeping viewers engaged.
If you’re searching for a marketing video production company that can bring originality, creativity, and professionalism to your brand, Hatch Studios stands out as a trusted partner.
Tips for Creating Effective Marketing Videos
If you’re considering diving into video production for marketing, here are some tips to keep in mind:
- Know Your Audience – Tailor your content to their needs, preferences, and problems.
- Keep It Short and Focused – Attention spans are short. Get to the point quickly.
- Tell a Story – People remember stories more than facts. Build a narrative that resonates.
- Invest in Quality – Audio, visuals, and editing matter. Poor production can damage credibility.
- Use Animation Wisely – Animated elements can make videos more engaging and versatile.
- Optimize for Platforms – Square videos for Instagram, longer formats for YouTube, and vertical versions for TikTok.
- Include a Call-to-Action – Don’t forget to tell viewers what to do next — sign up, visit your site, or contact your team.
Why Marketing Video Production Is the Future
The way audiences consume information is changing. Video has become the preferred medium for learning about brands, products, and services. Whether you’re aiming to build awareness, nurture leads, or drive sales, marketing video production gives you the tools to make an impact.
And with advancements in animation and creative storytelling, the possibilities are endless. Businesses that embrace video as a core part of their strategy will find themselves better positioned to connect with audiences, stand out in competitive markets, and build lasting brand loyalty.
Final Thoughts
Marketing video production isn’t just a trend anymore. It’s a necessity for brands that want to grow. With formats ranging from product demos to brand stories and animated explainers, the potential to raise visibility is limitless. Partnering with a skilled marketing video production company ensures your content doesn’t just look professional, but also aligns with your goals and drives results.
Hatch Studios has been perfecting the art of animated marketing video production for over 20 years, helping companies transform ideas into videos that engage, inspire, and sell. If you’re ready to raise your brand visibility and stand out from the competition, investing in marketing video production could be the best step you take.
Ready to start your animated video marketing campaign? Get in touch with us today.