Mettler Toledo
"NewClassic ME"
Completed March 23, 2013

This is a mechanical demo developed by Hatch Studios for Mettler Toledo to showcase their NewClassic ME precision balance. The video required showing the product’s physical body as well as it’s internal parts, it’s features and it’s specifications. The model was provided by Mettler Toledo and it was then fully textured, animated and rendered. The shot with the hundreds of bolts was created using a physics simulation. This project took about 6 weeks from start to completion.


Directed by Richard Rosenman
Produced by Michael Kocurek, Joanna Imschweiler
Textured by Rowan Simpson, Richard Rosenman
Animated, lit, rendered & composited by Richard Rosenman

Produced at Richard Rosenman Advertising & Design.