Explainer Video Production
Need a killer explainer video? Our explainer video production services produce captivating, dynamic animations that breathe life into any project. Enhance your message with visually stunning motion graphics that make a memorable impression.
What are Explainer Videos?
Explainer videos are short, engaging videos designed to clearly explain a product, service, or concept in a simple and visually appealing way. These videos often combine storytelling, animation, and voiceover narration to break down complex information into easily digestible content. Explainer videos are especially effective for marketing because they capture attention quickly and hold viewers’ interest, making it easier to communicate key messages. Their visual appeal helps ensure better retention, and they are highly shareable across social media and other platforms, increasing brand visibility. By distilling information into an entertaining format, explainer videos can boost conversions, drive customer engagement, and enhance brand awareness.
Explainer videos are independent of the medium or style. You can create an effective explainer video using any type of technique but some are more suitable than others. For example, 3D animation may be better suited to showcase a physical product as it can accurately show its features and construction while 2D motion graphics may be better suited to describe potentially-complex services in an easier-to-understand illustrative aesthetic.
Riino
Hatch Studios was approached by Riino to develop a 3D animated explainer video showcasing their electric rail system autonomous mining vehicle. Capable of climbing high-degree grades, it greatly cuts down ramp travel distances resulting in lower costs. The animated video served to educate potential clients and investors, explain how it operates, and increase awareness throughout social channels. Link
2D Explainer Videos
2D explainer videos are an effective way to turn your content into visually captivating experiences. With a flat design and bold, illustrated style, they are similar to infographics and excel at breaking down complex topics, making your message both engaging and easy to grasp.
3D Explainer Videos
3D explainer videos provide dynamic, three-dimensional experiences that draw in audiences and enhance interaction. Since they exist in 3D space, you can transform flat infographics into striking 3D visuals, creating a polished and premium look.
Check out our Explainer Videos
Hatch Studios has been creating explainer videos for decades and our clients come to us due to our unmatched quality and experience in crafting engaging, impactful content. We specialize in using animation to bring complex ideas to life in a visually compelling and easy-to-understand format. Our team is dedicated to delivering tailor-made explainer videos that not only communicate your message clearly but also captivate and resonate with your audience. We understand the power of storytelling through animation, and our meticulous attention to detail ensures that every video is a perfect blend of creativity and effectiveness, making us a trusted partner for businesses looking to make a lasting impression.
Hatch has developed explainer videos for all industries, including energy, healthcare, education, mining, nonprofit and more.
See the full portfolio
The benefits of Motion Graphics
- Enhanced User Understanding: Explainer videos effectively simplify complex ideas, making them more accessible to audiences. A survey by Wyzowl found that 94% of marketers reported that explainer videos helped increase user understanding of their product or service. (vidico.com)
- Increased Conversion Rates: Incorporating explainer videos into marketing strategies can significantly boost conversion rates. Studies have shown that 84% of customers have purchased a product after watching an explainer video about it. (vidico.com)
- Improved Search Engine Rankings: Websites featuring videos are more likely to rank higher on search engines. Research indicates that websites with video are 50 times more likely to achieve a first-page ranking on Google. (wistia.com)
- Enhanced Brand Visibility: Explainer videos can significantly boost brand visibility, especially on social media platforms. Sharing engaging videos increases the likelihood of reaching a broader audience, thereby enhancing brand recognition. (Capterra)
- Time Efficiency: These videos condense information into concise formats, saving time for both businesses and consumers. They provide quick overviews of products or services, catering to audiences’ preference for brief content.
- Increased Engagement: Explainer videos are highly engaging and can capture viewers’ attention more effectively than text-based content. They often generate higher levels of interaction, including shares, likes, and comments on social media platforms. (Explainerd)
- Simplification of Complex Information: These videos excel at breaking down intricate concepts into easily understandable segments, aiding in better comprehension and retention of information. (frontiersin.org)
Get in touch with us
As a leading explainer video production studio located in Toronto, with services spanning across the US, Hatch Studios produces high-quality explainer videos with a focus on animation. We use all types of techniques in an effort to continue to push beyond the technical and creative limitations in our workflow, delivering high-quality and visually striking animations. Trust Hatch Studios as a best-in-class explainer video production studio to design engaging content that bring your products and services to life.
To get started, send us an email outlining your project details and we’ll get back to you in less than 24 hours. Alternately, give us a call for a friendly introduction to the basics. This is often the best way to start your project.
