Product Video Production
Our product video production services create engaging and informative videos for showcasing products. Using animation, we simplify complex product features, making them more accessible and impactful for audiences.
What are Product Videos?
Product videos are dynamic visual presentations designed to showcase a product’s features, benefits, and functionality in an engaging and compelling way. These videos help businesses highlight what sets their product apart, using demonstrations, animations, and storytelling to connect with potential customers. Product videos are highly effective in marketing because they increase engagement, boost conversion rates, and enhance customer understanding. Studies show that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. Additionally, videos improve SEO rankings and encourage social sharing, expanding brand reach and visibility. By showcasing product videos, businesses can build trust, simplify complex product details, and drive higher sales.
Faber-Castell
Hatch Studios developed a series of high-resolution, photorealistic product renders for Faber-Castell, highlighting their range of high-end color pencils. Link
Check out our Product Videos
With years of expertise in product video production, Hatch Studios is a top choice for businesses looking to showcase their products with high-quality, engaging visuals. Our product video services are designed to highlight key features, benefits, and functionality in a way that captivates audiences and drives conversions. Whether it’s sleek lifestyle videos, detailed mechanical demonstrations, or immersive storytelling, we develop product explainer videos that enhance brand appeal and leave a lasting impression.
One of our specialties is 3D product rendering, which allows us to create highly realistic and visually stunning representations of products. This approach is especially beneficial for businesses in industries such as technology, consumer goods, and manufacturing, where showcasing intricate details is crucial. 3D animation makes it easy to demonstrate complex mechanics, highlight innovative features, and bring concepts to life in ways traditional videography cannot. The products can be accurately represented by showcasing it through different angles, highlighting material and composition, and easily showing internal components. By choosing Hatch Studios for product video production, brands can effectively engage their target audience, simplify product messaging, and boost sales through visually compelling, high-quality content.
See the full portfolio
The benefits of Product Videos
- Increases Conversion Rates – Product videos can increase conversions by 80% when placed on a landing page (HubSpot).
- Boosts Purchase Intent – 64% of consumers are more likely to buy a product after watching a video about it (Forbes).
- Enhances Customer Understanding – 94% of marketers say video helps customers better understand products or services (Wyzowl, 2023).
- Improves SEO Rankings – Websites with video are 53 times more likely to rank on the first page of Google search results (Moovly).
- Drives Higher Engagement – Video content gets 1,200% more shares on social media than text and images combined (G2).
- Reduces Return Rates – Product videos reduce return rates by up to 25%, as customers have a clearer understanding of what they are buying (Invodo).
- Strengthens Brand Recall – Viewers retain 95% of a message when watched in a video compared to only 10% when reading text (Insivia).
- Increases Email Click-Through Rates – Including video in emails can increase click-through rates by 300% (Campaign Monitor).
- Drives E-commerce Sales – Online stores using product videos report 144% more sales than those without video content (Neil Patel).
- Builds Customer Trust – 57% of consumers say product videos make them feel more confident in making a purchase (Brightcove).
Get in touch with us
As a product video production studio located in downtown Toronto, Canada, Hatch Studios create engaging and informative videos for showcasing products of all kinds, and from any industry. Using animation, we simplify complex product features, making them more accessible and impactful for audiences while effectively highlighting key benefits and functionalities. Trust Hatch Studios as a top-tier product video production services company to develop cutting-edge 3D animation content for your products and services.
To get started, send us an email outlining your project details and we’ll get back to you in less than 24 hours. Alternately, give us a call for a friendly introduction to the basics. This is often the best way to start your project.
