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Ford
"Holograms F-150"
Completed August 14, 2008
Client Website

Hatch creates a digital interactive world for Ford holograms. Live action characters select their virtual features and bring them to life.

  • A red pickup truck is positioned on a pile of rocks. A person's legs in jeans stand towering in the background, suggesting strength. Dust swirls around, adding a sense of motion.
  • A red Ford F-150 Supercab XLT 4x4 is shown with a man standing to its left. The ad text offers a lease at $319/month with 0.59% APR.
Credits

Director: Steven Hollman
Executive producer: Randi Yaffa
Animation: Kevin Vriesinga
VFX: Abdul Ali Mohamud
Lighting, rendering and compositing: Steven Hollman

Produced at Hatch Studios Ltd.




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