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Ford
"Holograms Focus"
Completed August 1, 2008
Client Website

Hatch creates a digital interactive world for Ford holograms. Live action characters select their virtual features and bring them to life.

  • A man stands confidently beside a blue 2009 Ford Focus. The starting price is highlighted at $14,799. The image conveys modernity and affordability.
  • Smiling man in a red shirt stands with digital audio visualizations and speakers around him. Blue car front visible. Keywords: tech, music, automotive.
Credits

Director: Larissa Ulisko
Executive producer: Randi Yaffa
Designer: Aaron White
Senior designer: Steven Hollman
Lighting and rendering: Steven Hollman
Compositing: Jo-ey Lee, Steven Hollman

Produced at Hatch Studios Ltd.




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