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Ford
"Holograms Escape"
Completed August 1, 2008
Client Website

Hatch creates a digital interactive world for Ford Holograms. Live action characters select their virtual features and bring them to life.

  • A person in a blue jacket and beige pants stands smiling against a white background. Floating text reads "IMPROVED FUEL EFFICIENCY" in bold green letters.
  • A green 2009 Ford Escape XLT V6 with leasing details beside a person wearing a blue shirt and khaki pants, looking at the car with arms crossed.
Credits

Director: Steven Hollman
Executive producer: Randi Yaffa
Animation: Scott Guppy
Modeling: Chris Crozier
Lighting, Rendering: Steven Hollman
Compositing: Steven Hollman, Aaron White

Produced at Hatch Studios Ltd.




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