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Ford
"Holograms Escape"
Completed August 1, 2008
Client Website

Hatch creates a digital interactive world for Ford Holograms. Live action characters select their virtual features and bring them to life.

  • A smiling woman with raised arms stands beside a mint green SUV. Overlapping words like "DURATEC" and "ANTI-LOCK BRAKING" highlight features.
  • A woman in a blue shirt smiles at a digital display of a car in front of her. The futuristic background has tech graphics and a bright, clean aesthetic.
Credits

Director: Steven Hollman
Executive producer: Randi Yaffa
Animation: Scott Guppy
Modeling: Chris Crozier
Lighting, Rendering: Steven Hollman
Compositing: Steven Hollman, Aaron White

Produced at Hatch Studios Ltd.




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