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Ford
"Holograms F-150"
Completed August 14, 2008
Client Website

Hatch creates a digital interactive world for Ford holograms. Live action characters select their virtual features and bring them to life.

  • A man with raised arms stands next to a red Ford truck. Background has large text highlighting features like "4x4," "Power Locks," and "Cruise Control." Energetic tone.
  • Man in casual attire points at viewer with "TRUCK EVENT" in bold, metallic text overlay. Background features faded technical terms, conveying excitement.
Credits

Director: Steven Hollman
Executive producer: Randi Yaffa
Animation: Kevin Vriesinga
VFX: Abdul Ali Mohamud
Lighting, rendering and compositing: Steven Hollman

Produced at Hatch Studios Ltd.




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