Ford
"Holograms Escape"
Completed August 1, 2008

Hatch creates a digital interactive world for Ford Holograms. Live action characters select their virtual features and bring them to life.

  • A person in a blue jacket and beige pants stands smiling against a white background. Floating text reads "IMPROVED FUEL EFFICIENCY" in bold green letters.
  • A smiling woman with raised arms stands beside a mint green SUV. Overlapping words like "DURATEC" and "ANTI-LOCK BRAKING" highlight features.
Credits

Director: Steven Hollman
Executive producer: Randi Yaffa
Animation: Scott Guppy
Modeling: Chris Crozier
Lighting, Rendering: Steven Hollman
Compositing: Steven Hollman, Aaron White

Produced at Hatch Studios Ltd.