Ford
"Holograms Focus"
Completed August 1, 2008

Hatch creates a digital interactive world for Ford holograms. Live action characters select their virtual features and bring them to life.

  • A man in a red shirt stands with eyes closed and a relaxed expression, overlaid with futuristic graphics displaying "Air Conditioning." Cool, techy vibe.
  • A person in a red shirt gestures towards a blue car. The background features automotive terms like "SYNC" and "Duratec 2.0L," emphasizing technology and features.
Credits

Director: Larissa Ulisko
Executive producer: Randi Yaffa
Designer: Aaron White
Senior designer: Steven Hollman
Lighting and rendering: Steven Hollman
Compositing: Jo-ey Lee, Steven Hollman

Produced at Hatch Studios Ltd.