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Ford
"Holograms Focus"
Completed August 1, 2008
Client Website

Hatch creates a digital interactive world for Ford holograms. Live action characters select their virtual features and bring them to life.

  • A person in a red shirt gestures towards a blue car. The background features automotive terms like "SYNC" and "Duratec 2.0L," emphasizing technology and features.
  • Man in red shirt gesturing with both hands. Bold blue text "FUEL EFFICIENCY" appears in front. Background features blurred automotive words.
Credits

Director: Larissa Ulisko
Executive producer: Randi Yaffa
Designer: Aaron White
Senior designer: Steven Hollman
Lighting and rendering: Steven Hollman
Compositing: Jo-ey Lee, Steven Hollman

Produced at Hatch Studios Ltd.




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