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Ford
"Holograms Focus"
Completed August 1, 2008
Client Website

Hatch creates a digital interactive world for Ford holograms. Live action characters select their virtual features and bring them to life.

  • Man in red shirt gesturing with both hands. Bold blue text "FUEL EFFICIENCY" appears in front. Background features blurred automotive words.
  • A man stands confidently beside a blue 2009 Ford Focus. The starting price is highlighted at $14,799. The image conveys modernity and affordability.
Credits

Director: Larissa Ulisko
Executive producer: Randi Yaffa
Designer: Aaron White
Senior designer: Steven Hollman
Lighting and rendering: Steven Hollman
Compositing: Jo-ey Lee, Steven Hollman

Produced at Hatch Studios Ltd.




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