Navigation

Ford
"Holograms Focus"
Completed August 1, 2008
Client Website

Hatch creates a digital interactive world for Ford holograms. Live action characters select their virtual features and bring them to life.

  • A man in a red shirt stands with a calm expression. Behind him, the sky is blue with clouds. Text shows fuel efficiency: "50 MPG - 5.7L/100km" for highway and "33 MPG - 8.5L/100km" for city. A strip of grass with daisies floats in front, conveying an eco-friendly theme.
  • Man in red shirt gesturing with both hands. Bold blue text "FUEL EFFICIENCY" appears in front. Background features blurred automotive words.
Credits

Director: Larissa Ulisko
Executive producer: Randi Yaffa
Designer: Aaron White
Senior designer: Steven Hollman
Lighting and rendering: Steven Hollman
Compositing: Jo-ey Lee, Steven Hollman

Produced at Hatch Studios Ltd.




More projects for Ford
Ford "GT40"
Ford "Blue Bin Poster"
Ford "Employee Pricing – Cars & Trucks"
Ford "Employee Pricing – Trucks"
Ford "Employee Pricing – Cars"
Ford "Gets The Job Done"
Ford "Right Here Right Now – Trucks"
Ford "Right Here Right Now – Cars"
Ford "Drive One Challenge – Trucks"
Ford "Drive One Challenge – Cars"
Ford "Holodeck Posters"
Ford "Holodeck"
Ford "Edge Prints"
Ford "F-150 XLT Prints"
Ford "Holograms F-150"
Ford "Holograms Escape"
Ford "In Your Hands"
Ford "Thrillride"
Ford "Ice"
Ford "Focus Prints"
Ford "Ice Demo"
Ford "Escape Prints"
Ford "Sixth Sense"
Ford "Fusion Prints"
Ford "Built To Handle"
Ford "Built To Handle Print"
Ford "F-150 Prints"
Ford "Accessories"
Ford "Work Play"
Ford "Experience"
Ford "Can’t"
Ford "Challenge"