Types of Product Animation that Boost Engagement (2025)

In today’s digital landscape, capturing and retaining customer attention is more challenging than ever. Product animation has emerged as a powerful tool to showcase products dynamically and engagingly. By leveraging various animation styles, brands can effectively communicate their product’s value proposition, functionality, and unique features.

At Hatch Studios, we’ve been at the forefront of creating exciting product explainer videos for over two decades. Our expertise in 3D product animation and other animation styles has helped numerous brands elevate their marketing strategies and connect with their audiences more effectively.

1. 3D Product Animation

3D product animation brings products to life by creating realistic, three-dimensional representations that can be viewed from multiple angles. This animation style is particularly effective for demonstrating complex products, internal mechanisms, or features that are difficult to capture with traditional photography.

Benefits:

• Provides a detailed and immersive view of the product.
• Allows for the demonstration of product functionality and assembly.
• Enhances customer understanding and engagement.

Use Cases:

• Tech gadgets showcasing internal components.
• Furniture pieces demonstrating assembly processes.
• Medical devices explaining usage and benefits.

At Hatch Studios, our 3D animation services have helped clients like Counteract effectively communicate their product’s value, leading to increased customer trust and sales.

2. 2D Animation

2D animation involves creating movement in a two-dimensional artistic space. It’s a versatile and cost-effective method for storytelling, making it ideal for explainer videos and educational content.

Benefits:

• Simplifies complex ideas through illustrative storytelling.
• Cost-effective compared to 3D animation.
• Quick turnaround time for production.

Use Cases:

• Explainer videos for software applications.
• Educational content for product usage.
• Marketing campaigns targeting diverse audiences.

Our team at Hatch Studios has crafted numerous 2D animations that have effectively conveyed brand messages and product functionalities to target audiences.

3. Motion Graphics

Motion graphics combine graphic design and animation to create engaging visual content. This style is excellent for presenting data, statistics, and abstract concepts in an easily digestible format.

Benefits:

• Transforms complex data into visual narratives.
• Enhances brand storytelling with dynamic visuals.
• Ideal for social media and digital marketing campaigns.

Use Cases:

• Infographics for product performance metrics.
• Animated logos and brand elements.
• Promotional videos highlighting product benefits.

Hatch Studios has utilized motion graphics to help brands like AceAge effectively communicate their exciting medial dispenser, resulting in higher engagement rates.

4. Stop Motion Animation

Stop motion animation involves photographing objects in incremental movements to create the illusion of motion. This tactile and unique style adds a handcrafted feel to product presentations. Stop motion animation can also be mimicked using 3D – by creating models that feel tactile such as our KitKat character shown above.

Benefits:

• Provides a distinctive and artistic visual style.
• Engages audiences with its novelty and creativity.
• Ideal for showcasing physical products and crafts.

Use Cases:

• Artisanal products demonstrating craftsmanship.
• Children’s toys showcasing playability.
• Food products highlighting preparation processes.

Our stop motion projects at Hatch Studios have helped brands stand out in crowded markets by offering a unique visual experience.

5. Interactive 3D Animations

Interactive 3D animations allow users to engage with the product by rotating, zooming, and exploring features in a virtual environment. This immersive experience enhances customer understanding and confidence.

Benefits:

• Provides an immersive and engaging user experience.
• Allows customers to explore products in detail.
• Increases customer confidence and reduces return rates.

Use Cases:

• E-commerce platforms showcasing products.
• Virtual product demonstrations at trade shows.
• Online catalogs for complex machinery.

Hatch Studios has developed interactive 3D animations that have significantly improved customer engagement and conversion rates for our clients. The project we developed for Bell Canada shown above consisted of various website animations that would get triggered depending on the user’s selection. Other clips we animated in reference to the scroll bar.

6. Cross-Section and Exploded View Animations

These animations reveal the internal components of a product, demonstrating how parts fit together and function. They’re particularly useful for technical products and educational purposes.

Benefits:

• Provides a clear understanding of product assembly.
• Highlights the quality and complexity of internal components.
• Enhances customer trust in product engineering.

Use Cases:

• Automotive parts demonstrating internal mechanisms.
• Electronics showcasing component placement.
• Industrial machinery explaining operational processes.

Our team at Hatch Studios has created detailed cross-section animations such as the one shown above for Mettler Toledo that have helped clients effectively communicate their product’s intricacies to customers and stakeholders.

Make sure to check out our styles page to see the multiple animation styles we can produce.

Why Choose Hatch Studios for Your Product Animation Needs

With over 20 years of experience in the animation industry, Hatch Studios has honed the art of creating engaging product animations that impact audiences. Our team of animators and storytellers collaborates closely with clients to understand their unique needs and deliver animations that align with their brand identity and marketing goals.

Our Services Include:

• Custom 3D product animations.
• 2D explainer videos.
• Motion graphics and infographics.
• Stop motion animations.
• Interactive 3D experiences.
• Cross-section and exploded view animations.

Partnering with Hatch Studios means gaining access to a wealth of experience, creativity, and technical expertise that can elevate your product marketing efforts.

Check out our full set of services to learn more.

Conclusion

Product animation is an indispensable tool in modern marketing, offering dynamic ways to showcase products and engage customers. By leveraging various animation styles, brands can effectively communicate their product’s value, functionality, and uniqueness. Hatch Studios stands ready to help you harness the power of product animation to boost engagement and drive sales.

Ready to bring your product to life through animation? Contact Hatch Studios today to discuss your project and discover how our animation services can benefit your brand.