MEDATech, a technology company that designs and builds electric powertrain systems, reached out to Hatch Studios for assistance in developing professional high-quality 3D renders of their RaisePro 48T product for their 2024 brochure catalogue. The CAD models were supplied by Medatech, then converted to a usable format and staged according to the proposed brochure layout. 3D animation allowed for the RaisePro to be angled according to that would best exemplify its capabilities. Once textured, staged and lit, the final high resolution renders were produced and supplied as Adobe Photoshop PSDs, allowing the shadows to be on a separate layer and therefore offering maximum flexibility for re-scaling and re-staging within the brochure layout. 3D animation is a powerful tool for accurately marketing any type of realistic product in web, print or video.

Additionally, a 30 foot by 8 foot 3D banner of a mining stope was developed for a tradeshow using a combination of generative AI and Photoshop. The RaisePro 48T was then aligned within the stope, rendered, and integrated into the image to create a seamless photorealistic image.

This project was created with 3ds Max, rendered with Redshift and composited with Photoshop. Adobe Firefly was used for generative AI.