What Are the Top Trends in Video Production for Entertainment?

Video production is the backbone of modern content marketing and entertainment, helping brands tell stories that captivate audiences across every platform. Whether you’re looking for a full-service video production company or searching “video production near me” to find local experts, investing in professional video production services ensures high-quality, engaging visuals that drive results. A skilled video production agency can handle everything from concept to delivery, offering tailored services video production teams excel at be it cinematic commercials, social media campaigns, or animation. With a trusted video production company near me or video production services near me, brands can create content that stands out, connects with viewers, and performs across all channels.

Why Video Production Is More Relevant Than Ever

Video is the king of content. It entertains, educates, inspires, and drives massive engagement across all platforms. For entertainment brands, production value can be the make-or-break factor. Investing in professional video production services ensures your message gets across in the most compelling way possible.

This is why finding a solid video production company or video production agency is essential for any creator or entertainment brand that wants to stand out. And with the rising demand for short-form, long-form, live-action, and animated content, it’s more important than ever to stay on top of what’s trending.

1. Short-Form Content Domination

The rise of TikTok and Instagram Reels has flipped traditional entertainment on its head. Audiences now expect content that’s fast, punchy, and instantly engaging. Video producers are adapting by focusing more on micro-content – short videos that pack storytelling, personality, and visuals into 15–60 seconds.

Even established entertainment brands are now turning to video production services near me to create bite-sized trailers, behind-the-scenes footage, and teaser clips optimized for mobile-first viewing.

2. Cinematic Storytelling for All

You no longer need a Hollywood budget to create content that looks like it came straight from the big screen. Thanks to affordable high-end gear, remote teams, and post-production tools, cinematic storytelling is more accessible than ever.

A good video production company near me can now deliver stunning visuals, drone footage, slow-mo shots, and professional color grading all without breaking the bank. Expect more indie creators, YouTubers, and influencers to push the envelope with Hollywood-level production on a shoestring budget.

Check out this high-production value project developed by Hatch Studios for Hydrostor:

3. Animation is Having a Moment

While animation has always been part of the entertainment landscape, it’s now center stage. From fully animated series on streaming platforms to animated marketing stunts on social media, studios are embracing animation as a flexible, budget-friendly, and visually impactful medium.

Take Hatch Studios, for example. With over 20 years of experience, they’ve been producing cutting-edge animated content for brands, networks, and campaigns long before it became a hot trend. Their work spans 2D animation and 3D animation, product explainer videos, and full narrative shorts that compete with the best in the biz.

Animated content has become one of the most powerful storytelling tools in video production today. Whether you’re pitching a series, promoting a film, or launching a digital campaign, animation offers endless creative possibilities.

4. Virtual Production & LED Walls

Inspired by productions like The Mandalorian, virtual production is revolutionizing how entertainment content is made. Rather than filming on location, producers use massive LED walls and real-time engines like Unreal Engine to create immersive digital environments.

This kind of innovation has made its way from big-budget studios to more mid-sized video production companies. Now, anyone from music video directors to branded content creators can build otherworldly settings or custom sets without ever leaving the studio.

Virtual production also speeds up workflows, reduces costs, and allows for more creative flexibility which is perfect for brands looking to create visually unique content on a deadline.

5. Social-First Entertainment Strategies

More than ever, content is being created specifically for social. That doesn’t mean just cropping widescreen footage into vertical format. It means understanding platform-specific storytelling.

Smart video production agencies are helping brands and creators design for social from the ground up. Think auto-captioned interviews, punchy intros, vertical formats, and eye-catching motion graphics designed to stop thumbs mid-scroll.

And when you’re searching for “video production near me” or local experts, you’ll want a team that understands how to strategize content for YouTube, TikTok, and Instagram… not just TV and film.

6. Interactive Video Experiences

Interactivity is creeping into the entertainment space in a big way. Think Netflix’s Bandersnatch, or YouTube’s choose-your-own-adventure videos. Interactive content encourages audience participation and increases engagement.

Production teams now use branching narratives, quizzes, click-through elements, and VR/AR integrations to keep audiences in the driver’s seat. It’s about active participation.

Entertainment companies are tapping into video production services that specialize in this kind of experience design, blending storytelling with UX thinking.

7. Branded Entertainment & Sponsorships

Sponsored content is getting smarter. Instead of interruptive ads, brands are embedding themselves into the content. Think branded mini-series, product integrations in storylines, or docu-style interviews featuring brand advocates.

For this to work, the services video production studios offer need to include strategy, writing, and execution that doesn’t feel like an ad. Studios like Hatch Studios are stepping up by offering creative direction that keeps both entertainment and branding in balance.

8. Cross-Platform Content Delivery

Entertainment doesn’t live in one place anymore. Audiences are watching content on phones, smart TVs, tablets, laptops, and even smart fridges (okay, maybe not that last one… yet).

This is why video production companies are now developing content that’s optimized across platforms. A 16:9 version for YouTube, vertical edits for Reels and TikTok, square versions for Facebook are all part of the new production pipeline.

Being versatile in how content is designed and delivered is becoming just as important as how it’s shot.

9. Emphasis on Diversity and Inclusion

One of the most important trends in entertainment video is the demand for more inclusive representation, on screen and behind the scenes.

More brands and creators are working with diverse voices, inclusive casting, and culturally aware storytelling. And video production agencies are responding by building teams that reflect the audiences they serve.

The future of entertainment belongs to those who tell a wide range of stories, with authenticity and care.

10. Motion Graphics & Visual Effects Everywhere

It’s hard to watch any form of content now that doesn’t include some form of motion graphics. Lower thirds, transitions, logo reveals, infographic animations they’re everywhere.

More entertainment content is using motion graphics to enhance the viewing experience, provide context, and keep things visually dynamic. And thanks to tools like After Effects and Cinema 4D, even smaller video production teams can now deliver TV-grade visuals.

Hatch Studios: Pushing the Limits of Animation & Visual Content

In the world of entertainment video, animation is no longer a niche – it’s mainstream. And few studios have mastered this space like Hatch Studios. For over two decades, Hatch has helped brands, agencies, and entertainment companies produce high-end animated content that captivates audiences.

They’ve worked with some of the biggest names across automotive, finance, healthcare, and tech, delivering everything from animated short films to immersive video production campaigns. Their deep expertise in 3D animation, motion graphics, and storytelling makes them one of the top studios to watch (and work with).

Whether you need a video production agency to create an animated series, promotional content, or cinematic explainer, Hatch delivers results with craftsmanship and creativity. Check out their diverse animation styles.

Final Thoughts

If you’re in entertainment or want to create content that feels like entertainment, understanding where video is heading is key. These trends are shaping the future of how we tell stories, connect with audiences, and bring ideas to life on screen.

And no matter your budget, your platform, or your brand voice, great content always starts with one thing: great video production.

So whether you’re searching for a video production company near me, exploring animated social media video production, or looking for partners with deep creative experience like Hatch Studios, now’s the time to jump in.

The tools are here. The audiences are watching. Let’s roll.

Need help with cutting-edge video production?

Contact Hatch Studios today to bring your entertainment content to life with professional animation, motion graphics, and storytelling that stands out.