The Ultimate Guide to Understanding Motion Graphics in Advertising
Motion graphics in marketing are animated visual elements—such as text, shapes, icons, and charts—used to convey information, promote products, or explain services in a visually compelling way. Unlike traditional animation, motion graphics focus on design-driven storytelling to grab attention and drive engagement.
Let’s be real for a second: we’re all bombarded with content. Scrolling through feeds, swiping past ads, skipping videos. So how does a brand cut through the noise? Two words: motion graphics. More specifically, Motion Graphics in Marketing has become one of the most effective tools in the advertising world. And if you’re not using it yet, it might be time to rethink your strategy.
At Hatch Studios, we’ve been crafting high-end animated content for decades, working with industry giants like Ford, RBC, American Express, GMC, IBM, and many others. Over the years, we’ve seen first-hand how powerful and versatile motion graphics can be. They’re not just eye candy – they’re strategic, smart, and can tell a story faster than you can say “skip ad.”
What Are Motion Graphics, Anyway?
Let’s start with the basics. Motion graphics are essentially graphic design elements that are brought to life through animation. Think moving typography, animated shapes, infographics that transition and flow, logos that morph and pulse- that sort of thing.
Unlike traditional animation, which usually focuses on character and narrative, motion graphics are more about delivering information in a visually dynamic way. They’re clean, modern, and perfect for brands who want to make complex topics simple and compelling.
That’s not to say character animation can’t be done using motion graphics – it’s actually quite popular! Check out these videos developed for AceAge:
Motion Graphics are one of the most popular types of animation because it is easier to produce than other types of animation so it’s not uncommon to see this type of work when you visit a website and they have a video explaining their service, and how it works.
Why Motion Graphics in Marketing Works So Well
In the world of marketing, you’ve got seconds to grab attention. That’s where motion graphics really shine.
- They’re fast and engaging. You can communicate a lot of information in a short amount of time.
- They elevate brand perception. Well-done motion graphics just feel premium.
- They’re highly shareable. On social media especially, motion graphics can give your content the edge it needs to go further.
- They adapt well to different formats. Whether it’s a YouTube ad, Instagram story, website banner, or trade show reel, motion graphics work across the board.
- They’re perfect for presenting data. Graphs, charts, numbers, etc, can all be cleanly displayed just like they were in static form.
And the best part? You don’t always need a full production crew. Motion graphics can be cost-effective without sacrificing impact.
Real-World Motion Graphics Advertising Examples
Let’s talk use cases. Hatch Studios has produced countless motion graphics for advertising across industries. Here are just a few:
- Automotive: For brands like Ford and GMC, we’ve created bold, sleek motion graphics that highlight vehicle features, specs, and promotions. These videos play well in showrooms, online ads, and product launches.
- Finance and Tech: For RBC and IBM, we’ve designed animated explainers that break down complex systems and services into digestible content. Motion graphics make it easier to visualize abstract ideas.
- Healthcare: With healthcare advertisement motion graphics, we help brands present sensitive or technical medical information in a way that’s friendly and accessible—without sacrificing credibility.
- Consumer Services: We build service advertisement motion graphics that tell a compelling story about why a service matters and how it improves the customer’s life.
Motion graphics have been around for a long time so they aren’t just a trend. They’re the go-to format when clarity, creativity, and brand consistency matter.
Choosing the Right Motion Graphics Style
Not all motion graphics are created equal. Some are minimal and modern; others are rich with textures and visual metaphors. At Hatch Studios, we help clients define the right visual language based on their brand, audience, and goals.
It would be a mistake to use a whimsical style for a serious topic much like using a sleek design for a lighthearted theme would deliver poor results. Knowing which style to use and when is just an important as using animated motion graphics in the first place.
Want something light and fun? Go bold with vibrant colors and snappy transitions. Need to be more serious or technical? A sleek, corporate look with subtle animations does the trick. Every piece of content we create is tailor-made – no templates, no shortcuts.
Product vs. Service Advertisement Motion Graphics
This is a question we get a lot: what’s the difference between product advertisement motion graphics and service-based motion graphics?
- Product motion graphics are often more feature-driven. Think 3D animations that spin and showcase a product from every angle. These are great for products in which it’s important to showcase them accurately with precise materials, construction and more.
- Service advertisement motion graphics tend to be more conceptual. You’re illustrating an idea or a transformation – how your service takes someone from problem to solution. Unlike a product, a service describes a process, explaining how the service works from start to finish.
Both styles have their place, and each has a suitable technique. It all depends on what you’re selling and who you’re talking to.
How Hatch Studios Makes It Happen
Now for the behind-the-scenes. Our process at Hatch Studios is pretty streamlined (because we’ve been doing this forever), but we never treat any two projects the same. Here’s how we typically approach motion graphics in marketing:
- Discovery: We learn about your brand, audience, and goals. This is where we figure out what kind of motion graphics will best serve your campaign.
- Script & Storyboard: Even motion graphics need a good script. We map out the voiceover (if any), key messages, and visuals.
- Design: Our team creates custom assets—icons, typography, characters, charts—that align with your branding.
- Animation: Time to bring it all to life. Our animators work their magic, adding movement, transitions, and a whole lot of polish.
- Sound Design: We layer in music, sound effects, and voiceover to tie it all together.
- Delivery: You get a final, high-res video optimized for whatever platform you need. And we’re always here if you want edits or variations.
To learn more about our process, check out our process animation page.
Final Thoughts
If you’re looking for a smart, effective way to market your brand, motion graphics in marketing should absolutely be on your radar. They’re sleek, modern, flexible, and, when done right, they deliver spectacular results. We’ve developed motion graphics videos for shareholder and stakeholder presentations that resulted in increased engagement. Similarly, we’ve developed motion graphics videos for presentations to investors that resulted in successful funding. Why? Because at the end of the day, a video is worth a thousand words.
At Hatch Studios, we pride ourselves on creating premium motion graphics that don’t just look great, but actually work. Whether you’re a startup or an enterprise giant, we’re here to help tell your story in motion.
So if you’re ready to create content that grabs attention and keeps it, let’s talk. We’ll help you figure out the best approach, the best style, and the best way to bring your message to life through world-class motion graphics.
Let your brand move. Literally. Get in touch with us today!