7 Reasons Why Your Business Needs Corporate Animation
We’re living in a digital-first world. If your business isn’t using video, you’re already a few steps behind. More specifically, corporate video production is one of the smartest investments you can make right now. It’s clear: businesses that embrace corporate video production are grabbing attention, boosting engagement, and closing deals faster than those that don’t.
7 Reasons to Use Corporate Animation
- It simplifies complex ideas visually
- Boosts audience engagement through storytelling
- Enhances B2B marketing clarity
- Supports every stage of the buyer’s journey
- Strengthens internal communication
- Adapts to multiple platforms easily
- Builds consistent brand identity
At Hatch Studios, we’ve been leading the charge in the animation space for decades, helping companies bring their stories to life through top-tier motion graphics and animation. As one of the best animation studios in Toronto, Ontario, Canada, we’ve mastered the art of video marketing. From working with startups to global giants, we’ve seen firsthand how powerful a great corporate video can be.
Ready to dive into why you need corporate animation? Let’s get into it.
1. How Does Corporate Animation Simplify Complex Ideas?
No one has time for 30-page reports or jargon-filled PDFs. Business animation distills complicated products, services, or systems into clear, easy-to-understand visuals. It’s like taking your elevator pitch and giving it a cinematic upgrade.
Animated explainer videos are especially great for this. They guide the viewer through a problem and show how your company provides the perfect solution—all in 60 seconds or less. When done right (and trust us, Hatch Studios gets it right), these animations are memorable, engaging, and make the complex feel simple.
2. Boost Engagement with Visual Storytelling
People love stories. It’s hardwired into us. With corporate animation, you can tell your brand’s story in a way that’s visual, emotional, and super easy to consume.
Motion graphics and animated storytelling keep people watching longer, interacting more, and remembering your brand. It’s no surprise that one of the biggest video marketing trends today is leaning heavily into animation.
Whether it’s a product launch, a brand announcement, or a corporate training video, animation makes it sticky. Hatch Studios has helped countless businesses do just that – turning dry corporate messaging into visual experiences people actually want to watch.
3. It’s Perfect for B2B Communication
B2B animation is a growing powerhouse. In business-to-business marketing, clarity and professionalism are critical. Corporate animation offers both.
With B2B audiences, you’re often trying to convey data, systems, and value propositions in a way that’s professional yet compelling. A polished, well-designed animated video bridges that gap beautifully.
Take a look at our B2B project for Cogeco & Comwave:
Whether it’s a product demo, case study, or service overview, Hatch Studios designs B2B animated videos that make your message resonate, whether your audience is executives, procurement managers, or tech leads.
4. Corporate Animation Supports Every Stage of the Buyer’s Journey
From initial awareness to post-purchase loyalty, corporate video content plays a role at every step.
- Top of Funnel: Use animated ads and brand videos to attract attention.
- Middle of Funnel: Deploy explainer videos and product demos to educate and nurture leads.
- Bottom of Funnel: Feature testimonials, case studies, and onboarding videos to close deals and build loyalty.
At Hatch Studios, we create corporate video production assets that aren’t one-and-done. Our animations are strategic tools that fit neatly into larger marketing and sales pipelines.
5. It Enhances Corporate Communication
Internal communication matters just as much as external marketing. Training modules, onboarding materials, policy updates—corporate animation can make all of these communications clear, engaging, and consistent.
Using animated corporate communications tools ensures that your messaging stays on brand and is easy for employees to digest. Animation also allows you to maintain a consistent tone across offices, time zones, and languages.
If you’re tired of employees “glazing over” during mandatory meetings, try switching to animated communication. You’ll be amazed at the difference.
6. Corporate Animation Is Extremely Versatile
One of the best things about corporate animation is that it’s a true chameleon. It fits just about anywhere:
- Websites
- Email campaigns
- Trade show booths
- Investor presentations
- Social media ads
Animated content is also easy to repurpose. A full-length brand video can be sliced into shorter clips, GIFs, or even just powerful stills for your marketing material. These clips can be used for social media campaigns on Instagram, YouTube, TikTok, Threads, Blue Sky, X, etc. Hatch Studios specializes in designing animations that are flexible enough for multi-platform usage without feeling fragmented.
When you invest in high-quality corporate video production, you’re not just making one asset. You’re creating a library of content you can use over and over.
7. It Strengthens Your Brand Identity
Your brand isn’t just your logo or your tagline – it’s the sum total of how people perceive you. A consistent, visually engaging corporate animation reinforces your brand identity across every interaction.
Through colors, typography, motion style, and voiceover, animated videos can express who you are as a company. Whether you want to come across as cutting-edge and innovative, or stable and trustworthy, animation is a powerful branding tool.
Take a look at our corporate animation work for United Way:
At Hatch Studios, we custom-craft every animation to match our clients’ branding – no off-the-shelf templates, no cookie-cutter visuals. Your brand deserves a signature style, and corporate animation is a brilliant way to show it off.
Why Choose Hatch Studios for Corporate Video Production?
When it comes to corporate video production, experience matters. Hatch Studios has been creating top-quality animations for decades, partnering with some of the biggest and most respected brands around.
We offer:
- Custom solutions: Every business is unique. So is every animation we produce.
- Expertise in both B2C and B2B animation: We know how to speak to your audience.
- Attention to detail: From storyboarding to sound design, we sweat the small stuff.
- Versatile production: Need a full animated campaign? A quick explainer? A series of social videos? We’ve got you covered.
Our clients keep coming back because we understand what makes animation work in a corporate environment—and how to turn video into real business results.
Christmas E-greeting Animation
One important and often-used facet of corporate animation is holiday e-greetings. These are are custom animations developed for emailing company clients during holidays and special events. The benefit of these e-cards is they keep your clients engaged and it’s a subtle reminder that you’re there for them.
Hatch Studios has developed numerous holiday e-greetings and e-cards for Christmas holidays for a number of companies, over many years. Their creativity, heartwarming messages and short length make them an ideal marketing tool.
Final Thoughts
Corporate animation isn’t just a nice-to-have anymore – it’s a necessity. From explaining complicated services to boosting brand identity and enhancing internal communications, animation is one of the most versatile and powerful tools at your disposal.
If you’re serious about future-proofing your marketing and communication strategies, now is the time to invest in high-quality corporate video production.
At Hatch Studios, we bring your brand’s story to life with stunning visuals, strategic storytelling, and cutting-edge motion design. Whether you’re ready to dive into your first animated project or looking to elevate your existing video strategy, we’d love to help.
Let’s create something amazing together—because your story deserves to be seen (and remembered).