How to make whiteboard animation explainer video

If you’ve ever wondered how to make whiteboard animation videos that captivate and convert, you’re in the right place. Whiteboard animations are a powerful tool in marketing and advertising, simplifying complex ideas into engaging visuals. At Hatch Studios, we’ve been creating impressive whiteboard marketing videos for over two decades, helping brands tell their stories effectively and in a fun manner.

Why Choose Whiteboard Animation?

Whiteboard animations combine simplicity with storytelling, making them ideal for:

• Explaining complex concepts: Break down intricate ideas into digestible visuals.
• Engaging audiences: The hand-drawn style keeps viewers interested.
• Boosting conversions: Clear explanations can lead to higher customer engagement.

Many whiteboard animation companies, including Hatch Studios, have harnessed this medium to deliver compelling messages that resonate with audiences.

Steps to Create a Whiteboard Animation Video

1. Scriptwriting

Start with a clear and concise script. Your message should be straightforward, focusing on the problem and how your product or service provides a solution. Remember, the script is the backbone of your whiteboard animation. An effective script, which Hatch Studios has ample experience with, should detail not only the audio but the visual portion of the shot.

2. Storyboarding

Create a storyboard to visualize each scene. This step helps in planning the flow of the animation and ensures that the visuals align with the script. Storyboards are typically developed as rough pencil sketches. They don’t need to be clean since the purpose is to roughly describe the visual. Some projects can skip a storyboard altogether and jump right into an animatic, which is a video storyboard.

3. Voiceover Recording

A professional voiceover adds a personal touch and guides the viewer through the narrative. Choose a tone that matches your brand’s personality. Hatch Studios provides clients with several options of voice-talent so that we can choose the best suited version.

4. Illustration

Design the characters and elements that will appear in your animation. Whether hand-drawn or digital, the illustrations should be consistent and support the story. A professional studio with years of production experience is important for the illustrations since they will be a key component of the video. Poor quality illustrations leads to poor quality results.

5. Animation

Bring your illustrations to life using whiteboard animation software. This step involves syncing the drawings with the voiceover and adding movements to keep the viewer engaged. This is typically the lengthiest stage of production because animation can be fairly laborious. There will often be several rounds of revisions accompanying this stage, depending on budget.

6. Editing and Final Touches

Add background music, sound effects, and make necessary adjustments to ensure a polished final product. This is called post-production and it is essentially when the final video goes through a ‘polishing’ stage. In other words, tweaking and touching up to make the final result as strong as possible.

If you want to know more about the animation production process, make sure to check out our animation process page.

Tools and Software

There are various whiteboard animation software options available:

• VideoScribe: User-friendly and ideal for beginners.
• Doodly: Offers a drag-and-drop interface with a variety of templates.
• Animaker: Provides AI-powered features for quick animations.
• After Effects: This is a professional animation toolkit and what Hatch Studios develops with.

These tools are commonly used by whiteboard animation agencies to produce high-quality videos efficiently.

Hatch Studios: Your Whiteboard Animation Partner

With over 20 years of experience, Hatch Studios stands out among whiteboard animation companies. Our team specializes in creating custom whiteboard animations that align with your brand’s goals. From scriptwriting to final edits, we handle every aspect to deliver a video that communicates your message effectively.

Conclusion

Understanding how to make whiteboard animation videos can significantly enhance your marketing efforts. By following the outlined steps and utilizing the right tools, you can create engaging content that resonates with your audience. Partnering with a seasoned whiteboard animation agency like Hatch Studios ensures a professional touch that can elevate your brand’s storytelling.

Ready to bring your ideas to life? Contact Hatch Studios today and let’s create a whiteboard animation that speaks volumes.