RBC
"Arbie"
Completed May 17, 2011

This is a production sequence completed by Hatch Studios Ltd. for RBC Canada.

The intent was to establish an ‘Arbie’ environment with a live character and environment on-screen, then transition to the exact opposite in an elegant manner.

  • A cartoon man in a blue suit and bowler hat holds a coffee cup, standing beside a four-panel screen. The screen shows a smiling person in a cozy sweater.
  • A cartoon character in a blue suit and bowler hat smiles while holding a coffee cup, standing beside a large blurred image of a person on a multi-panel screen.

Modeled and animated with 3dsmax 2009, rendered with VRay and composited with After Effects.

Credits

Directed by Richard Rosenman
Exec Produced by Randi Yaffa
Produced by Holly Nichols
Modeled by Wendy Rozycki, Chris Crozier
Animated by Kevin Vriesinga
Lighting and rendering by Florin Besleaga
Compositing by Richard Rosenman

Produced at Hatch Studios Ltd.