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"Golden Path"

Completed June 1, 2013
Client Website

A clever video showing how saving $50 a week into your RRSP can provide enough for a first home down payment in 5 years.

  • Sunny landscape with a winding yellow path leading to a blue house. Text bubble says savings can add up to $14,761 in 5 years. RBC Royal Bank logo below.
  • A cartoon man in a suit stands on a yellow path leading to a blue house. Text reads, "Start investing today at rbc.com/yellow. Advice you can bank on." RBC Royal Bank logo and contact info are at the bottom.
Credits

Director: Shadi Didi
Design: Jarod Gibson
Animation: Shadi Didi, Dele Nuga
Producer: Holly Nichols

Produced at Hatch Studios Ltd.




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