11 of the best explainer video production examples
Looking for the best explainer video production to elevate your brand? A top-tier explainer video agency can transform complex ideas into engaging, high-converting visual stories. Whether you need a product explainer video or a full-scale marketing campaign, partnering with the best explainer video production companies ensures results that resonate. Hatch Studios stands out as a leading explainer video production agency, delivering premium explainer video services—from script to final animation—tailored to your brand voice. If you want storytelling that sells and visuals that stick, expert explainer video production is the smart investment.
1. Hatch Studios – “A‑CAES” case study
This ultra-high production 3D animated explainer, hosted on Hatch Studios’ site, is a polished project that sets the bar high. As one of the most refined examples of explainer video production, this piece features seamless motion, strong brand identity integration, and precise messaging delivered in a captivating visual journey – making it easily our #1 pick.
View A‑CAES case study on Hatch’s website
2. Dollar Shave Club – “Our Blades Are F***ing Great”
This live-action/video mashup is legendary in the explainer space. It uses bold humor and irreverent tone to launch a commodity – razors – into viral fame. The message is concise, the tone matches the brand, and viewers remember it immediately. It’s a perfect example of product explainer video with personality. (animotionsstudio)
3. Hatch Studios – “AR‑20K” promotional video
Another stellar example from Hatch Studios, this explainer video showcases product features and use cases with smart animation, immersive visuals, and clean branding. It demonstrates how a top-tier explainer video agency uses visual storytelling to clarify tech-heavy content and maintain viewer interest.
View AR‑20K case study on Hatch’s site
4. Headspace – “Meditation – How It Works”
A calming, minimalist animated explainer that reflects Headspace’s brand ethos. Gentle visuals and soothing narration simplify meditation in a way that feels approachable and soft—not overwhelming. A prime example of how brand alignment matters in video marketing. (Veed)
5. Duolingo – “How does Duolingo teach new subjects?”
This animated video dives into the gamified learning process behind Duolingo – colorful, character-driven, and fun. It breaks down a digital learning model in a digestible way while staying lighthearted and engaging. (Veed)
6. Spotify – “Spotify: CTA Cards”
This hybrid explainer blends animation and live-action to show advertisers how Spotify’s call-to-action cards work in-app. It’s technically informative, visually dynamic, and avoids feeling overly corporate or dry. (Veed)
7. Hatch Studios – “Mimi’s Journey – Chapter 2”
A professionally animated storytelling piece from Hatch Studios that blends emotional narrative with expressive animation. While not strictly product-focused, it demonstrates how animation can deepen engagement—ideal for brand storytelling and internal campaigns.
Watch Mimi’s Journey – Chapter 2 on Hatch’s website
8. Slack – “So Yeah, We Tried Slack”
Featuring real Slack employees instead of actors, this explainer shows the tool in context—how teams collaborate and communicate. It’s relatable, casual, and authentic—a core example of how storytelling and product demo elements can coexist gracefully. (Veed)
9. Grammarly – “How Does Grammarly Work”
This clean explainer uses animated overlays and real-world scenarios to show how Grammarly edits text. It’s visually neat and technically clear, demonstrating the tool in action, effortlessly. Viewers immediately understand the value proposition. (Youtube)
10. Airbnb – “Welcome to Airbnb”
Animated miniature sets transition smoothly to narrate the community and storytelling behind Airbnb. It’s emotionally resonant and beautifully rendered. This style transcends product features to express brand culture. (Veed)
11. BBC Red Button feature intro (BBC Red Button)
This creative explainer mixes 2D animation with live-action shots to show how the BBC’s interactive Red Button service works. It’s playful and accessible, and ideal for explaining technical services in a user-friendly way. (animotionsstudio)
Why These Explainer Video Examples Work
What unites these varied videos is smart use of narrative, visual clarity, brand alignment, and engagement. When evaluating explainer video services or an explainer video agency, look for:
- Story-first scripting: clear problem, solution, and CTA
- Visual polish: animation or footage that aligns with brand tone
- Appropriate length: concise, impactful, under 2 minutes when possible
- Platform fit: optimized for where it will live (social, landing page, email, etc.)
The best explainer video production companies (like Hatch Studios) deliver consistent creativity, process, quality, and audience resonance.
What Makes Hatch Studios Shine
You’ll notice Hatch Studios is featured three times in this top‑11 list. That’s not coincidence. It reflects decades of experience in video production and animation, high-end commercial work, and strategic storytelling. As a full-service explainer video production agency, Hatch combines scriptwriting, illustration, animation, sound design, and strategic review into a seamless workflow.
Their track record includes work with top-tier brands such as Ford, RBC, American Express, IBM, GMC, and more. Hatch delivers 3D explainer video content where sophistication and storytelling go hand in hand.
Final Thoughts
Whether you’re building a product explainer video, internal training clip, or brand story piece, video content can engage, educate, and convert when done right. These examples show how storytelling, animation, and production quality come together to deliver memorable content.
If you’re searching for guidance or a partner in marketing video production, Hatch Studios combines experience, creativity, and customer-first service to help brands invest wisely in video.
Ready to get started? Send us an email and we’ll set up a video call to learn more about your project!