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Capital One
"Understanding Credit"
Completed February 1, 2013
Client Website

Sweet motion graphics spot for Capital One humorously explaining how debt works and, more importantly, how to avoid it.

  • The image shows a blue wooden background with a white scale. One side holds a red TV and chair. Text reads "Don't have to pay off your balance entirely" in yellow.
  • A sad clown with a red nose and striped outfit holds a sign reading "Credit Score 350" against a grassy background. Text: "He's pretty sensitive."
Credits

Directed by Shadi Didi
Exec Produced by Randi Yaffa
Produced by Holly Nichols
Motion graphics by Joel Tellier

Produced at Hatch Studios Ltd.




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