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Capital One
"Understanding Credit"
Completed February 1, 2013
Client Website

Sweet motion graphics spot for Capital One humorously explaining how debt works and, more importantly, how to avoid it.

  • Yellow text on a blue wooden background reads, "Withdrawing cash with your credit card" in a bold, diagonal layout, conveying urgency and caution.
  • Bald man with glasses and a mustache grins in a ruffled red shirt, adjusting his bow tie under a clear blue sky. The bold yellow text reads “YIKES.”
Credits

Directed by Shadi Didi
Exec Produced by Randi Yaffa
Produced by Holly Nichols
Motion graphics by Joel Tellier

Produced at Hatch Studios Ltd.




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