Ikea
"Transform"
Completed December 4, 2025

This was a production demo developed with generative AI focused on transforming an empty room into a beautifully-designed modern bedroom. The final look of the room had to be carefully designed using various tools. Once the set was ready, it was used as a last frame for video generation. The use of AI for visual effects in animation can help open pathways not easily achievable otherwise – or that may have required an enormous number of technical tools and simulations.

This project also required logo tracking, color correction, cleanup and more.

This project was created with generative AI using Veo, Topaz Video AI and After Effects.

  • An empty room with wooden floors and white walls features an open Ikea box releasing a cloud of dust. Sunlight filters through a window, creating a serene, minimalist atmosphere.
  • Cozy bedroom with a modern design featuring a neatly made bed, yellow throw blanket, plants, and minimal decor. Large windows illuminate the space.
Credits

Developed by Richard Rosenman.

Produced at Hatch Studios Ltd.