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Balance
"Train"
Completed June 1, 2013
Client Website

Hatch finds a balance between 2D and motion graphics for Balance Bar with this beautifully executed 2D animated spot.

  • A man and woman in business attire are running urgently to catch a train. Papers are flying from the woman's bag, indicating haste. The scene conveys stress and urgency.
  • Balance Bar ad with a cookie dough flavor bar balanced on a seesaw. Text reads "Have you found your Balance?" Two figures are running nearby.
Credits

Directors: Shadi Didi, Jake Bauming
Exec Randi Yaffa
Prod Holly Nichols
Character Design: Jake Bauming
2D Animation: Jake Bauming, Kevin Williams, Dele Nuga
Motion Graphics: Shadi Didi
Compositing: Shadi Didi

Produced at Hatch Studios Ltd.




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