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Antibody
"The GateKeeper, The GoGetter and The SleepyExecutive"
Completed April 22, 2020
Client Website

A fun, exciting and informative video commissioned by Antibody, featuring Dr. David Macklin of Medcan, explaining what obesity is and how it is treated.

The team at Antibody was a pleasure to work with.

This project was developed with 3ds Max, rendered with Redshift and composited with After Effects.

  • Cartoon executive in a suit dozes at a desk labeled "Executive," with a monitor displaying "Autopilot" and a lamp casting a soft glow, conveying boredom.
  • A man in glasses and a suit smiles and gestures, standing next to a labeled brain diagram showing the executive, motivation, and homeostatic systems.
Credits

Directed by Richard Rosenman
Animated by Curtis Hsiung
Modeled by Michel Bueno
Antibody Directed Lead by Josh Reynolds
Antibody Creative Directed by Melisa Barrilli
Antibody Video Edited and Shot by Hugh Noonan
Antibody Medically Managed by Niousha Ghamami
Antibody Product Associate led by Zoe Mackintosh

Produced at Hatch Studios Ltd.