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W Network
"Station ID’s"
Completed December 1, 2008
Client Website

Hatch created a series of vibrant station ID’s for W Network, Canada’s premier women’s channel.

  • A paint roller with a black handle paints a smooth white stroke over bright orange and yellow hues, creating a bold and vibrant contrast.
  • A vibrant circular pattern of blue shoes forms a flower-like design around an orange circle with a white "W" in the center, conveying energy and creativity.
Credits

Director: Larissa Ulisko, Steven Hollman
Executive producer: Randi Yaffa
Producer: Holly Nichols
Animation: Phill Thomas, Kevin Vriesinga
Modeling: Chris Crozier, Abdul Ali Mohamud
Lighting and rendering: Jason Stalker
Compositing: Larissa Ulisko, Steven Hollman, Jason Stalker

Produced at Hatch Studios Ltd.