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Arm & Hammer
"Sensitive Gel"
Completed April 26, 2010
Client Website

A simple but elegant spot recently created at Hatch Studios Ltd. for Arm & Hammer Sensitive Toothpaste combining clean 3D animation with graphic 2D motion graphics and design.

  • A tube of toothpaste lies on a tiled surface with three price tags above it: $4.99, $5.29, and $4.39. The scene conveys choices and value shopping.
  • Abstract depiction of red streams with glowing points emitting from a textured surface against a blue grid background, suggesting a futuristic or sci-fi theme.
Credits

Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Produced by Anne Deslaurier
Modeled by Rowan Simpson, Chris Crozier
Animated by Dennis Chan
Lighting & rendering by Florin Besleaga
Compositing by Larissa Ulisko

Produced at Hatch Studios Ltd.