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Arm & Hammer
"Sensitive Gel"
Completed April 26, 2010
Client Website

A simple but elegant spot recently created at Hatch Studios Ltd. for Arm & Hammer Sensitive Toothpaste combining clean 3D animation with graphic 2D motion graphics and design.

  • A tube of toothpaste lies on a tiled surface with three price tags above it: $4.99, $5.29, and $4.39. The scene conveys choices and value shopping.
  • Toothpaste box labeled "Arm & Hammer Sensitive Gel" on tiled surface. "Winterfresh" text with sparkling effects conveys freshness and protection.
Credits

Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Produced by Anne Deslaurier
Modeled by Rowan Simpson, Chris Crozier
Animated by Dennis Chan
Lighting & rendering by Florin Besleaga
Compositing by Larissa Ulisko

Produced at Hatch Studios Ltd.