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Arm & Hammer
"Sensitive Gel"
Completed April 26, 2010
Client Website

A simple but elegant spot recently created at Hatch Studios Ltd. for Arm & Hammer Sensitive Toothpaste combining clean 3D animation with graphic 2D motion graphics and design.

  • Abstract depiction of red streams with glowing points emitting from a textured surface against a blue grid background, suggesting a futuristic or sci-fi theme.
  • Toothpaste box labeled "Arm & Hammer Sensitive Gel" on tiled surface. "Winterfresh" text with sparkling effects conveys freshness and protection.
Credits

Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Produced by Anne Deslaurier
Modeled by Rowan Simpson, Chris Crozier
Animated by Dennis Chan
Lighting & rendering by Florin Besleaga
Compositing by Larissa Ulisko

Produced at Hatch Studios Ltd.