Bick's
"Picnic"
Completed April 1, 2007

This is the third of three spots produced by Hatch Studios Ltd. for Ogilvy & Mather. It features an alien documentarian exposing the cruel ways in which humans treat pickles. The spots are quite humourous in the sense that they are so absurd in nature.

  • A girl with red hair eats a pickle, smiling, in a sunny outdoor setting. Her yellow plaid shirt adds a cheerful, relaxed summer vibe.
  • A family enjoys an outdoor picnic at a table covered in a blue-checkered cloth. Two jars of pickles are present. The mood is relaxed and cheerful.

The alien was modeled and textured using ZBrush, rigged and animated in 3dsmax 8.0, and rendered with VRay 1.47.03. It was composited with After Effects.

Credits

Directed by Richard Rosenman
Exec Produced by Randi Yaffa
Character design by Richard Rosenman and Angelo Libutti
Modeling, rigging and texturing by Joel Mongeon
Animation, lighting, rendering and compositing by Richard Rosenman

Produced at Hatch Studios Ltd.