Hatch Studios collaborated with Pixelcarve to develop an engaging animated explainer video helping The Maker Group outline their end-to-end support for professional development of commercial capabilities. The video takes the viewer through the various steps involved, using an upward staircase metaphor, with each step outlining the key points in the negotiation process, combined with 3D icons to further enforce the talking point. The use of 3D animation provided an effective toolset capable of simplifying an otherwise complex process.

This project was created with 3ds Max, Redshift and After Effects.