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All
"Mighty Packs"
Completed July 1, 2012
Client Website

A gorgeous multi-media spot created for All to promote their Mighty Packs laundry detergent. This spot has a clever mix of just about everything including 3D animation, 2D animation, motion graphics, illustration and design.

  • Blue package of laundry detergent labeled "All Mighty Pacs" with a single blue detergent pod beside it. The packaging is vibrant and clean.
  • Illustration of children on swings, surrounded by drawings of flowers, leaves, and chalk. A playful, joyful scene with vibrant colors and whimsical details.
Credits

Director: Shadi Didi
Exec: Randi Yaffa
Producer: Christina Lord, Holly Nichols
2D character design: Chris Cann
2D animation: Dimos Vrysellas, Paul Mota
3D modelling: Rowan Simpson
3D Rigging: Aaron Vindua
3D animation: Charlie Diliberto
Lighting and rendering: Florin Besleaga

Produced at Hatch Studios Ltd.