Havas Health approached Hatch Studios to assist in developing a 3D patient caricature for the Jardiance brand of diabetes medication. The caricature needed to be friendly, personable, approachable, and designed using a modern 3D aesthetic. The resulting high resolution 3D renders were to be used for marketing purposes.
This project was modeled with 3ds Max, rendered with Redshift, and composited with Photoshop.
Directed by Richard Rosenman
Modelled by Catarina Loja
Produced at Hatch Studios Ltd.