George Brown
"Donor Wall"
Completed July 24, 2023

George Brown College reached out to Hatch Studios to help develop a showcase video for their brand new mass-timber, net-zero carbon emissions building, Limberlost Place. The video was to be shown at their opening event in order to highlight the generous donors who contributed towards it’s development. The prevalent wood theme was of course critical to its execution which led to the use of a beautiful, 3D hero tree. Using a vertical aspect ratio, combined with modern 3D animation and motion graphics, Hatch Studios developed a slick sequence which proved to be nothing short of a success.

This project was created with 3ds Max and composited with After Effects.

  • Promotional poster for George Brown College’s new Limberlost Place building, featuring a rendering of a modern, multi-story structure with wood and glass exterior, set at an urban intersection with people walking and cycling.
  • A digitally rendered full tree with a thick trunk, lush green foliage, and numerous branches, growing out of cracked, flat gray ground under a pale gray sky.
Credits

Directed & created by Richard Rosenman

Produced at Hatch Studios Ltd.