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Government Of Ontario
"Daily Value Dilemma"
Completed November 1, 2010
Client Website

An elegantly designed 3D project created at Hatch Studios Ltd. for NFEI & Government of Canada.

  • A woman shops in a grocery aisle filled with cereal boxes, holding a red box and pushing a cart. Floating percentages suggest data or analysis in a retail setting.
  • Close-up of a person's focused eye with floating, blurry numbers and symbols, conveying a sense of thoughtfulness and abstract contemplation.

Lots of 3D tracking combined with 2D design elements make this project a rich and visually intriguing piece.

Credits

Directed by Larissa Ulisko
3D Directed by Richard Rosenman
Exec Produced by Randi Yaffa
Produced by Holly Nichols
Production coordinated by Allison Samoluk
Modeling by Rowan Simpson, Chris Crozier, Kosta Lavrinuk
3D Tracking by Chris Crozier
Animation by Kevin Vriesinga, Andrew Vucko, Kosta Lavrinuk
Lighting and rendering by Florin Besleaga
Compositing by Larissa Ulisko, Andrew Vucko

Produced at Hatch Studios Ltd.




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