Navigation

Mountain Dew
"Citrus Smooth"
Completed April 30, 2003
Client Website

This was a 7 second tag recently completed for Mountain Dew’s new Citrus flavor. The spot was fairly straight forward, although it was a tight schedule lasting only about 2 weeks. The crushing can was produced by creating multiple morph targets and animating from one to the next. The liquid was created using RealFlow.

  • A can of Mountain Dew placed on a citrus juicer against a textured beige background, humorously suggesting the drink's citrus flavor.
  • A green Mountain Dew can labeled "Citrus Soda" sits on a glass juicer. The background is a warm beige, highlighting the vibrant can design.

The spot was modeled and animated with 3D Studio MAX, rendered with VRay 1.09 using global illumination, and composited with After Effects.

Credits

Directed by Richard Rosenman.
Modeled by Ben Pilgrim.
Liquid dynamics by Mike Oliver.
Animation, lighting/rendering/compositing by Richard Rosenman.

Produced at Redrover Studios Ltd.




More projects for Mountain Dew
Mountain Dew "Cab"