Wakefield
"Building Our Future"
Completed March 9, 2016

Wakefield Canada approached Hatch Studios to develop an engaging corporate video for their 2016 presentation. This would involve a vehicle assembling itself from the ground up, with segments that could be paused during the speech. The result is a Ford GT40 3D model that was broken up into ‘chunks’ and then animated. Dynamic motion graphics typography was added afterwards to hit home certain key points from the presentation.

You can also check out the Ford GT40 production prints here.

  • A futuristic car chassis with exposed components is displayed against a sleek gray backdrop. The Castrol Heavy Duty Lubricants logo is overhead. The scene conveys innovation and performance.
  • A detailed car engine with visible pipes and wires connects to two large wheels on a gray background. The words "Lead Nurturing" are displayed above.
Credits

Directed and created by Richard Rosenman

Produced at Hatch Studios Ltd.