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Huggies
"Building Blocks"
Completed February 11, 2012
Client Website

A simple but elegant spot created by Hatch Studios Ltd. for Huggies Canada, featuring a stack of diapers that collapses to reveal the product shot.

  • A stack of colorful cardboard boxes, primarily blue, pink, and red, arranged in a tilted manner. The top box is prominently labeled "Goodnites." The image conveys a playful, chaotic tone.
  • Box of Huggies Snug & Dry diapers size 3 featuring a smiling baby and Mickey Mouse. The packaging is red and white, available at Walmart.
Credits

Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Produced by Holly Nichols
Modeling, texturing, lighting & rendering by Florin Besleaga
Animation & compositing by Richard Rosenman

Created at Hatch Studios Ltd.