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Huggies
"Building Blocks"
Completed February 11, 2012
Client Website

A simple but elegant spot created by Hatch Studios Ltd. for Huggies Canada, featuring a stack of diapers that collapses to reveal the product shot.

  • Box of Huggies Natural Care wipes featuring a sleeping baby, with red price tag reading "$18.97 each." Text highlights fragrance-free, 800-count wipes.
  • A stack of colorful cardboard boxes, primarily blue, pink, and red, arranged in a tilted manner. The top box is prominently labeled "Goodnites." The image conveys a playful, chaotic tone.
Credits

Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Produced by Holly Nichols
Modeling, texturing, lighting & rendering by Florin Besleaga
Animation & compositing by Richard Rosenman

Created at Hatch Studios Ltd.