Ester-C
"Billboard"
Completed October 25, 2011

Ester-C “Billboard” is a follow-up sixth spot to the previous set recently created at Hatch Studios Ltd. It features two comedic Orange characters that were developed and created at Hatch for the branding of the new vitamin product.

  • A winding road passes through lush orange orchards under a clear sky. A billboard shows vitamin C effervescent tablets, surrounded by oversized oranges.
  • Cartoon oranges with arms and legs argue in front of an Ester-C ad featuring vitamin C benefits like healthy skin and joints. Playful and energetic tone.
Credits

Director: Richard Rosenman
Executive Producer: Randi Yaffa
Producer: Holly Nichols
Modeling: Wendy Rozycki, Florin Besleaga
Animation: Paul Mclennan, Lawrence Choi
Lighting And Rendering: Florin Besleaga, Brad Husband
Compositing: Richard Rosenman

Produced at Hatch Studios Ltd.