Ester-C
"Billboard"
Completed October 25, 2011

Ester-C “Billboard” is a follow-up sixth spot to the previous set recently created at Hatch Studios Ltd. It features two comedic Orange characters that were developed and created at Hatch for the branding of the new vitamin product.

  • Cartoon oranges with arms and legs stand by a sign featuring an Ester-C product box. The sign reads "Supports Antioxidant Health." The setting is an orange grove.
  • Box of Ester-C Immune Support 500mg tablets next to an animated orange with a metal helmet. Text reads "The Better Vitamin." Bright, energetic tone.
Credits

Director: Richard Rosenman
Executive Producer: Randi Yaffa
Producer: Holly Nichols
Modeling: Wendy Rozycki, Florin Besleaga
Animation: Paul Mclennan, Lawrence Choi
Lighting And Rendering: Florin Besleaga, Brad Husband
Compositing: Richard Rosenman

Produced at Hatch Studios Ltd.