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Ester-C
"Apartment"
Completed October 27, 2008
Client Website

Ester-C “Apartment” is a follow-up fifth spot to the previous set of four :15 spots recently created at Hatch Studios Ltd. It features two comedic Orange characters that were developed and created at Hatch for the branding of the new vitamin product.

  • Anthropomorphic orange in bed, sick with document print blanket. Another orange stands worried. Neon sign in window: "24 Hour Immune Support."
  • A giant anthropomorphic orange with a concerned expression lies in a vintage bedroom bed. Outside the window is a glowing "The Better Vitamin C" billboard.

The spot was modeled with Silo & 3dsmax, animated with 3dsmax, lit and rendered with VRay 1.5 SP2, and composited with After Effects.

Credits

Director: Richard Rosenman
Exec Producer: Randi Yaffa
Producer: Holly Nichols
Modeling: Chris Crozier, Stephane Goulet
Animation: Dave Crispino
Lighting, rendering & compositing: Richard Rosenman

Produced at Hatch Studios Ltd.




More projects for Ester-C
Ester-C "Billboard"
Ester-C "Shelf Posters"
Ester-C "Billboard Poster"
Ester-C "Kicker"
Ester-C "Graffiti"
Ester-C "Pusher"
Ester-C "Psychiatrist"
Ester-C "Store Posters"