Fiat
"Accordion"
Completed June 9, 2011

One of four spots recently completed by Hatch Studios Ltd. for Fiat Canada.

This spot features an array of Fiat vehicles that playfully move in an accordion manner, in tune to the Italian music.

  • Two identical black cars are positioned side by side against a white gradient background. The cars face forward, emphasizing their sleek, modern design.
  • Eight colorful Mini Coopers are flying in formation against a white background. The symmetry and varied colors, including black, red, yellow, and blue, convey a playful tone.

Modeled and animated with 3dsmax 2009, rendered with VRay and composited with After Effects.

Credits

Directed by Richard Rosenman
Exec produced by Randi Yaffa
Produced by Holly Nichols
Modeled by Wendy Rozycki, Chris Crozier, Kosta Lavrinuk
Animated by Kevin Vriesinga
Lighting and rendering by Florin Besleaga
Motion graphics by Larissa Ulisko
Compositing by Richard Rosenman

Produced at Hatch Studios Ltd.