How to Make Animated Marketing Videos

Looking for a way to boost your brand with compelling content? Animated marketing videos are a powerful tool to capture attention, simplify complex ideas, and drive engagement across platforms. Whether you’re a startup or an enterprise, animated marketing videos for business help explain products, train users, and elevate your campaigns. As an experienced animated marketing video company, Hatch Studios specializes in marketing animated video content tailored to your goals be it explainer videos, animated product marketing videos, or full-scale animated video marketing strategies. High-performing marketing videos animated to convert, inform, and inspire that’s what we do best.

Let’s break down exactly how to make animated marketing videos that engage, inform, and convert. Step by step.

Step 1: Define Your Goals

Before you dive into animation tools or scriptwriting, start by figuring out what you want your animated marketing video to achieve. Is it brand awareness? Product explanation? User onboarding? The goal should guide the tone, visuals, and length of your video. For instance, animated marketing videos for business might focus on simplifying complex services, while animated product marketing videos often highlight features and benefits.

Step 2: Write a Killer Script

Your script is the foundation. Keep it short, clear, and focused. Great animated video marketing starts with storytelling. Whether you go for a conversational tone or a more formal voice, make sure your message flows and ends with a strong call-to-action. Aim for around 60 to 90 seconds if you’re just starting out.

Pro tip: Think like your audience. What problem are they trying to solve? How does your product or service make life better?

Step 3: Storyboard the Visuals

Once your script is ready, sketch out a storyboard. This is essentially a visual outline of your video. It helps organize scenes, transitions, and actions. Don’t worry if your drawing skills are rusty as even stick figures work just fine. The goal is to map out the flow.

At Hatch Studios, our storyboarding process is all about collaboration. We make sure each scene lines up with the message and keeps the audience engaged from start to finish.

Step 4: Choose the Right Animation Style

Here’s where things get creative. Do you want a sleek 2D animation? A more cinematic 3D look? Or maybe a playful motion graphics piece?

As an animated marketing video company, we’ve seen how the right animation styles can make or break a video. For example:

• 2D animation is great for explainer videos and educational content.
• 3D animation can elevate product showcases and tech demos.
• Motion graphics work beautifully for stats, data, and presentations.

Matching the style to the message is key.

Step 5: Record the Voiceover

A great voiceover can add personality and polish. Whether you use a professional actor or an AI voice, make sure the tone matches your brand. A good voiceover helps guide viewers through the visuals and adds emotional depth to the story.

Hatch Studios works with a range of voice talent and sound designers to create high-quality audio that enhances every video.

Step 6: Animate It!

Now the fun part: bringing everything to life. Using tools like Adobe After Effects, Toon Boom, or Blender, animation artists take your storyboard and script and transform them into fluid motion.

This stage involves:

• Character movement
• Text animation
• Transitions
• Effects and timing

Whether you’re building marketing videos animated from scratch or using prebuilt assets, animation is where the magic happens.

Step 7: Add Music and Sound Effects

Don’t underestimate the power of audio. Background music sets the tone, while sound effects add realism and punch to movements. From whooshes to clicks, sound makes the visuals more immersive.

At Hatch Studios, we integrate custom sound design into every project to give our animated marketing videos that extra edge.

Step 8: Review, Revise, and Export

No video goes out without feedback. Review your animation with fresh eyes, gather team input, and make adjustments. Fix any timing issues, awkward transitions, or audio sync problems. Once you’re happy with the result, export it in the right format for your platform, including YouTube, Instagram, LinkedIn, etc.

Bonus Tips for Maximum Impact

• Tailor your video for each platform. Shorter for social media, longer for websites.
• Include captions. Many viewers watch with the sound off.
• Test different CTAs. Don’t be afraid to experiment.
• Use analytics. Track engagement and tweak your approach based on the data.

Why Hatch Studios?

With over two decades in the animation game, Hatch Studios has mastered the art of crafting animated marketing videos that convert. We partner with brands to understand their voice, message, and audience. Whether you need animated marketing videos for business, a marketing animated video series, or a custom campaign of animated product marketing videos, Hatch delivers world-class results.

Final Thoughts

Creating animated marketing videos isn’t rocket science, but it does take planning, creativity, and a bit of technical know-how. The good news? You don’t have to do it alone. With the right partner, like Hatch Studios, you can turn your message into an animated masterpiece that grabs attention and drives action.

So if you’re ready to elevate your brand with animation, let’s make something amazing together. Get in touch with us to learn more.