How social media video production is useful for business​

Looking to boost engagement, brand visibility, and conversions online? Social media video production is the key to standing out in today’s crowded digital space. A professional social media video production company can craft compelling, platform-specific content from short-form videos to animated explainers that drives results. Whether you’re seeking video production for social media campaigns, looking for a trusted social media video production agency, or exploring the power of animated social media video production, tailored social media video production services can transform how your brand connects with audiences. High-quality video production social media strategies not only enhance storytelling but also maximize ROI through data-driven, creative content built for performance.

1. Video Gets More Engagement Than Any Other Format

Let’s face it: people scroll fast. You’ve got seconds, maybe milliseconds, to stop thumbs and grab attention. Video does that better than any other format. It combines visuals, sound, motion, and storytelling into one punchy, shareable piece of content.

Studies consistently show that social video gets more engagement (likes, shares, comments) than text or image posts. That means more eyes on your brand, more followers, and ultimately, more customers.

A smart social media video production company knows how to tailor content for different platforms. Short, snappy videos for Instagram; educational videos for YouTube; or polished B2B explainers for LinkedIn. Each has a unique style, tone, and rhythm that must be mastered such as 3D Animation, 2D animation and Motion Graphics. Hatch Studios has been developing impactful, fun and clever videos for social media for years.

2. It Builds Brand Identity and Recognition

You want to be memorable, right? Video helps lock your brand’s voice, tone, and visuals into the minds of your audience. Whether it’s your color scheme, your logo, your product in action, or the way you tell a story, video ties it all together.

And with animated social media video production, you’re not even bound by reality. You can create vibrant, imaginative worlds that reflect your brand’s personality and values. Animation gives you flexibility, versatility, and a long shelf life which is perfect for brand consistency.

That’s one of the reasons why companies turn to studios like Hatch Studios, which has been creating high-quality animated video content for over two decades. They know how to bring brands to life in ways that make them stand out, using a wide variety of beautiful animation styles.

3. It’s Cost-Effective With Long-Term ROI

Some businesses hesitate because video production sounds expensive. But in truth, the ROI can be huge. A single video can be repurposed for multiple platforms: cut into clips for Instagram, converted into vertical format for TikTok, embedded on your website, used in email marketing, or turned into paid ads.

When you partner with a social media video production agency that understands how to maximize your content, the value extends way beyond a one-time post. Animation, in particular, doesn’t age the way live-action can and it stays evergreen longer.

4. Animation Increases Versatility and Creativity

Sometimes your product or service isn’t easy to show off in real life. Maybe it’s a software solution, a process, or a future concept. That’s where animation shines.

Video production for social media that includes animation opens up unlimited creative possibilities. Explainer videos, character-driven brand stories, kinetic typography, motion graphics… The sky’s the limit. And when done right, they feel fresh, modern, and irresistibly watchable.

Studios like Hatch specialize in this kind of creative content, using animation to simplify complex ideas and make them digestible for audiences with short attention spans. Take a look at our diverse portfolio to see a huge range of styles developed for top brands around the world.

5. It Drives Conversions

Let’s not forget the end goal: getting people to take action. Whether it’s visiting your website, signing up for a newsletter, or purchasing a product, video nudges people along the buyer journey.

According to Wyzowl, 84% of people say a video convinced them to buy a product or service. That’s a stat you can’t ignore. With video production social media strategies focused on storytelling and clear calls to action, you’re guiding viewers through a funnel without it feeling like a hard sell.

6. It Builds Trust and Authenticity

Modern audiences can smell inauthentic content a mile away. They’re looking for brands that are transparent, human, and relatable. Social video, particularly behind-the-scenes footage, testimonials, and founder stories, helps establish that trust.

Professional social media video production services can blend polish with personality. That means your videos can be high-quality without feeling stiff or overly corporate. Animation, again, is useful here too because it can lighten heavy topics and make your brand more approachable.

7. It Helps You Compete (Even With Bigger Brands)

One of the best things about video on social media? It levels the playing field. A small business with a clever video can go viral just as easily as a Fortune 500 company. It’s about strategy, not just budget.

That’s where working with an experienced social media video production company makes a big difference. Studios like Hatch know what works and, more importantly, what doesn’t. They’ve worked with top brands, yes, but they also help growing companies punch above their weight.

8. Data-Driven Production for Better Results

The best social videos are backed by insights. What does your audience like? What format do they prefer? What time do they scroll? A smart social media video production agency will use analytics to guide the entire strategy.

From concept to post-production, Hatch Studios integrates data into every step of the process. This leads to better content, better targeting, and better ROI. It’s about being effective.

Final Thoughts

In 2025, video isn’t just part of your social media strategy—it is your strategy. And social media video production is how you make it work. Whether you’re using motion graphics, animation, or a mix of both, professional video elevates your brand’s voice in an increasingly noisy digital world.

If you’re looking to create content that engages, converts, and keeps your brand top-of-mind, then it’s time to invest in video. And if you’re ready to go from okay to unforgettable, working with a studio like Hatch Studios can make all the difference.

Let’s be honest: not every video will go viral but every video can be strategic, beautiful, and impactful. So stop blending in. Stand out. Get in touch.