EdgePoint Wealth
"Declines In Perspective"
Completed September 16, 2019

EdgePoint Wealth approached Hatch Studios to develop an information animated video explaining how remaining calm during volatility in the market is the key to successful investing.

Hatch spent time developing our hero character named Mimi who’s ongoing bike ride is a metaphor of ‘riding the market’ through both calm and tumultuous times. The result is a beautifully-animated character piece both informational and creatively engaging.

This project was developed using After Effects.

  • Papers labeled "Recession" with a downward graph sit on a table. A calculator and pen are nearby, conveying a somber economic theme.
  • Illustration of a person cycling outdoors with trees. A portfolio value of $317,617 and "2642 days invested" are shown alongside a rising graph.
Credits

Directed by Richard Rosenman
Animated by Alejandro Imondi

Produced at Hatch Studios Ltd.