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Balance
"Train"
Completed June 1, 2013
Client Website

Hatch finds a balance between 2D and motion graphics for Balance Bar with this beautifully executed 2D animated spot.

  • Illustration of two people jogging energetically on a blue path. A tree is in the background with a bright sky and a bird flying overhead, conveying a lively and cheerful mood.
  • A man and woman in business attire are running urgently to catch a train. Papers are flying from the woman's bag, indicating haste. The scene conveys stress and urgency.
Credits

Directors: Shadi Didi, Jake Bauming
Exec Randi Yaffa
Prod Holly Nichols
Character Design: Jake Bauming
2D Animation: Jake Bauming, Kevin Williams, Dele Nuga
Motion Graphics: Shadi Didi
Compositing: Shadi Didi

Produced at Hatch Studios Ltd.




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