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Arm & Hammer
"Sensitive Gel"
Completed April 26, 2010
Client Website

A simple but elegant spot recently created at Hatch Studios Ltd. for Arm & Hammer Sensitive Toothpaste combining clean 3D animation with graphic 2D motion graphics and design.

  • Illustration of a dental X-ray showing a bottom row of teeth with red glowing markers indicating potential issues. The tone is clinical and analytical.
  • Abstract depiction of red streams with glowing points emitting from a textured surface against a blue grid background, suggesting a futuristic or sci-fi theme.
Credits

Directed by Richard Rosenman
Exec. Produced by Randi Yaffa
Produced by Anne Deslaurier
Modeled by Rowan Simpson, Chris Crozier
Animated by Dennis Chan
Lighting & rendering by Florin Besleaga
Compositing by Larissa Ulisko

Produced at Hatch Studios Ltd.