As PBC Environmental & Demolition transitioned to their new corporate name – IMPACT Demolition & Remediation – they needed a visual brand identity that could keep pace with their reputation as a premier New England contractor. Their existing web presence needed to evolve from static text to a premium, authoritative destination that accurately represented their vast service capabilities, from total structural demolition to robotic dismantling and hazardous abatement.

Hatch Studios collaborated closely with the IMPACT team to execute a seamless visual rebranding across their digital touchpoints. We designed a modern corporate mark built on bold, industrial typography that conveys strength and reliability. Recognizing that industrial contractors live in the physical world, we delivered a rigorously tested, print-friendly asset set optimized for everything from heavy machinery decals to corporate documentation.

To capture the physical power and strict safety protocols of their day-to-day operations, we produced a cinematic promotional video segment. Integrated directly into the website, the video provides immediate visual proof of their capabilities, instantly engaging prospective commercial partners and establishing immediate authority the second the page loads.

This project was created with 3ds Max, Redshift Render, Photoshop, After Effects, Nano Banana, Topaz Video AI and Google Flow.