Video Production Best Practices for High Quality Results
If you spend any time looking at marketing trends these days, one thing becomes clear very quickly. Video production is no longer a luxury or a nice extra for your brand. It is the expectation. Whether you are promoting a product, explaining a service, or crafting internal corporate training, high quality video is one of the strongest tools you can use to captivate an audience. And as video content continues to dominate nearly every digital platform, understanding the best practices for creating engaging and polished videos has become essential.
For decades, Hatch Studios has been producing professional videos for marketing departments and corporate teams across many industries. Their collection of services including corporate video production, product video production, marketing video production and animation services shows exactly how diverse and effective expert production can be when it is executed at a high level.
Today we are walking through the best practices of video production so you know what truly matters when your goal is top tier quality.
What Is Video Production and Why It Matters Today
Before we jump into the best practices, let us take a second to answer a simple but important question. What is video production? At its core, it is the entire process of planning, filming, editing, and delivering a video. It includes creative development, scriptwriting, storyboarding, shooting, animation, sound design, and final editing. Every stage affects the quality of your final result.
Video production isn’t limited to live action – it can be specialized in any particular medium, such as animation. At the end of the day – an effective video is doesn’t need to be produced using any one particular medium or technique.
With so many video production companies popping up today, it is easy to assume that all videos are created equally. But the difference between a basic video and a professional one is massive. High quality production looks polished, communicates clearly, builds trust, and helps your brand look credible. A lower quality video can have the opposite effect.
This is why many businesses seek out a reliable video production agency, or search for a video production company near me or even video production services near me, hoping to find a partner that can elevate their project. The truth is, production is part art and part science. Getting it right requires experience, creativity, and a strong understanding of visual storytelling. Hatch Studios has been doing this successfully for decades and their broad range of projects in the portfolio showcases that well.
Best Practice 1: Start With a Clear Purpose and Creative Strategy
The first mistake many businesses make is jumping straight into filming without having a solid strategy in place. Before you write a script or choose a location, you need to define your purpose. What do you want the video to do?
Are you trying to sell a product
Educate your audience
Promote a brand story
Train employees
Explain a new service
Every goal requires a different tone, pace, and creative approach. A great production starts with conversations about your objectives. This is exactly why professional studios put so much effort into preproduction.
If you work with a company like Hatch Studios, you will notice that their team spends time developing the creative foundation before anything else. They walk clients through brainstorming, messaging goals, style choices, and target audience insights. Without this step, your video may look good but lack direction.
Best Practice 2: Write a Strong Script and Storyboard
You may think a visually beautiful video is enough. But without a strong script, even the best footage can fall flat. A clear and engaging script helps guide the viewer through the message and keeps them focused.
A good script should be conversational, easy to follow, and structured with a clear beginning, middle, and end. It should feel like it is talking to your viewer, not at them.
From there, the storyboard helps translate the script into visuals. This step allows the team to plan camera angles, animation moments, transitions, and pacing. It minimizes surprises during production and prevents costly revisions later.
Hatch Studios offers a detailed preproduction pipeline supported by their refined animation process which includes scripting, storyboarding, design development, and production planning. This ensures every detail is considered before any cameras roll.
Best Practice 3: Use the Right Style for the Right Story
Not every video needs live action footage. Sometimes a short animated explainer video is more effective. Sometimes motion graphics communicate data better. In other cases, a hybrid approach works perfectly.
Choosing the right style is a key part of the creative process. Here are a few examples:
Live action
Great for interviews, testimonials, behind the scenes content, or human centered storytelling.
Motion graphics
Best for data visualization, infographics, logo animation, or abstract concepts. Check out Hatch Studios’ motion graphics production for inspiration.
2D animation
Ideal for playful narratives or simplified communication. See their 2d animation production examples.
3D animation
Perfect for product rendering, realistic simulations, or visually striking marketing pieces like their 3d animation production.
Visual effects
Used to enhance live footage, build environments, or add technical flair. Hatch Studios provides this through their visual effects production.
The point is, the style must match the message. A professional agency helps guide that decision. To get a better understanding of many of the available styles, be sure to check out their styles page.
Best Practice 4: High Quality Footage Is Non Negotiable
Whether you are creating commercial video production for advertising or an internal corporate video, quality matters. Blurry shots, shaky footage, or poor lighting make a brand look unprofessional.
Professional video production requires:
Clean lighting
Strong camera work
Proper framing
Stabilization
High resolution cameras
Good colour balance
Even simple interviews can look cinematic with the right lighting and composition. This is one of the reasons working with an experienced production team often produces better results than a do it yourself approach.
Hatch Studios has decades of experience producing clean and visually stunning videos for corporate clients, marketing departments, and product based companies. Quality is visible in every frame.
Best Practice 5: Pay Close Attention to Sound
This might surprise you, but audio quality is often more important than video quality. People will forgive less than perfect visuals, but they will not stay if audio is difficult to hear.
Good production requires:
Professional microphones
Clean background noise
Balanced audio levels
Polished sound design
Music that enhances the tone
Poor sound immediately makes a video feel amateur. Good sound makes it feel professional.
Best Practice 6: Use Thoughtful Editing and Pacing
Editing is where everything comes together. The pacing of your video has a direct impact on viewer engagement. Too slow and people lose interest. Too fast and the message becomes confusing.
A skilled editor understands rhythm, timing, and clarity. They know how to cut efficiently while still creating emotional impact. Color grading, sound mixing, and smooth transitions also contribute to the polished feel of the final video.
This stage is also where animation elements, motion graphics, or visual effects may be added. Hatch Studios has been producing mixed media videos for years, blending everything from live footage to animated components. If you browse their work page, you will see just how seamless their editing and animation integration is.
Best Practice 7: Optimize for Multiple Platforms
One of the biggest trends in modern video production is multi platform adaptation. A single video might be used in:
Website landing pages
Television ads
Social media
Trade show booths
Internal presentations
Email marketing
Paid advertising
Each platform has different requirements. For example:
Instagram prefers shorter videos with tighter framing
YouTube supports long form content
Website videos must load quickly
Corporate presentations require clear sound and clean visuals
A professional video production agency anticipates these needs and creates a master video along with platform specific variations. Hatch Studios frequently delivers videos in multiple aspect ratios and lengths to ensure that clients get the most value out of each project.
Best Practice 8: Choose a Team With Professional Production Services
If you have ever searched online for a video production company near me or video production services near me, you already know how many options appear. But not every provider has the same capabilities.
When selecting production services, look for:
Years of experience
A strong portfolio
Reliable communication
A clear production process
Creative flexibility
A track record of delivering high quality work
Hatch Studios has established itself as a leader in the industry by offering consistent and reliable production services video work for decades. Their diverse experience across industries such as tech, finance, consumer products, and health care allows them to adapt easily to any client needs.
They combine creativity with technical skill, which is the sweet spot for professional video production.
Best Practice 9: Incorporate Animation When It Helps Tell the Story
Animation is becoming more and more common in corporate and promotional videos. It helps clarify difficult concepts, enhance storytelling, and keep viewers watching.
Hatch Studios offers a wide range of animated services including:
3d animation production
2d animation services
motion graphics
explainer video production
animation styles
Sometimes the best video is one that blends both live footage and animation. This hybrid storytelling method has become a major trend in the industry.
Best Practice 10: Collaborate With a Studio That Understands Your Industry
Different industries have different expectations. A video for a financial institution needs a different tone than a video for a lifestyle brand or a tech startup.
Hatch Studios has spent decades working across a wide range of sectors. Their experience in many fields is showcased in their animation industries section. This diversity helps them understand how to adjust tone, messaging, style, and pacing depending on the type of client.
This is incredibly valuable because industry familiarity often saves time and improves the quality of the final product.
Best Practice 11: Ensure a Smooth Approval Process
Another key part of modern production is communication. Sometimes delays happen simply because approvals get lost in email chains or feedback is unclear.
Professional studios establish structured review stages. They deliver versions of the video with opportunities for revisions. This organized approach prevents miscommunication and keeps the project moving smoothly.
Hatch Studios has a well defined and transparent workflow that guides clients through each stage. They prioritize communication which is why their long term relationships with clients last for years.
Best Practice 12: Consider the Long Term Use of Your Video
One of the biggest mistakes companies make is producing a video that only works for one moment in time. Instead, smart brands think long term.
A video should ideally be:
Timeless in design
Flexible to update
Useful across multiple marketing channels
Easy to adapt for future campaigns
When you work with a high quality production team, they help ensure your video has longevity. That way you get the most value out of your investment.
Why Hatch Studios Continues to Lead in the Video Production Industry
Hatch Studios has spent decades building a reputation for excellence in marketing videos, corporate videos, animated content, and mixed media storytelling. Their experience spans thousands of projects and countless industries.
A few reasons they are highly trusted include:
- A deep portfolio showcasing polished work across many styles
- A skilled team that blends creativity with technical precision
- A complete set of production and animation services
- A refined process that ensures consistent and high quality results
- A long history of producing marketing and corporate videos that truly connect
Their clients return again and again because the work consistently delivers results. And their passion for storytelling remains just as strong today as it was decades ago.
If you are looking for a partner to guide your next production, visit their contact page to start a conversation.
Final Thoughts
Video production is one of the most powerful communication tools available today. Whether you are building a brand, educating your audience, or training your team, the quality of your video directly affects how your message is received.
By following best practices and working with a seasoned agency, your content can be engaging, polished, and memorable. Hatch Studios continues to be a leader in the field thanks to their decades of experience and dedication to producing world class visual storytelling. Having opened in 2006, Hatch marks it’s 20th anniversary this year.
Great video does not happen by accident. It happens when clear strategy, strong creative direction, expert production, and skilled editing come together. And when you partner with the right team, the results speak for themselves. Get in touch with Hatch Studios today to find out how to make your next epic video production.