Hatch Studios developed a public service announcement regarding the dangers of wildfires. In the US, the number of wildfires varies annually, with 56,580 in 2023 and 68,988 in 2022, but the total acreage burned has shown an increasing trend over the past two decades, with the years 2015 and 2020 being among the highest, according to the National Interagency Fire Center and the U.S. Environmental Protection Agency. The majority of these fires are caused by humans, with the National Interagency Fire Center tracking statistics since 1983. 

The video was developed in a heavily stylized claymation / stop-motion animation style. The intentional jittery character movement creates an organic and tactile style reminiscent of the popular 1980’s and 1990’s style.

This project was created with generative AI using Veo, Topaz Video AI and After Effects.