7 Corporate Video Types That Drive Engagement And Sales

Discover how the right video strategy can drive engagement and sales with Hatch Studios a leading corporate video production company offering full-service solutions tailored to your needs. From brand videos and explainers to corporate event video production and social media content, we create visually stunning, story-driven content that connects. Whether you’re searching for corporate video production near me or need a remote-ready partner, our team delivers top-tier corporate video production services that stand out. As a trusted corporate video production agency, Hatch Studios specializes in compelling video production for corporate clients across industries. See why businesses choose us over other corporate video production companies to tell their story with clarity, creativity, and purpose.

At Hatch Studios, we’ve been doing this for over two decades. We’ve seen firsthand how the right visuals, message, and storytelling can completely change the way customers view a brand. From animated explainers to corporate event recaps, we know what works and how to make it look damn good.

If you’re considering adding video to your marketing toolkit (or just want to up your game), here are seven types of corporate video production that can seriously boost your engagement and sales.

1. Brand Videos – Your Company’s First Impression

Think of a brand video as your visual elevator pitch. It’s the “who we are, what we do, and why you should care” type of content that introduces your company to the world. These videos are usually short, cinematic, and built to stir emotion and build trust.

When we produce brand videos at Hatch, we focus on authenticity and clarity. Whether it’s sleek live-action, animated storytelling, or a hybrid of both, our goal is to create a first impression that sticks.

You’ll often find clients searching for a corporate video production company near me to get these done quickly and locally. But sometimes the best work doesn’t come from down the street, it comes from studios like Hatch that specialize in remote-friendly, top-tier corporate video production services.

Check out this older brand video Hatch Studios developed for Blackberry, which coincided with the superbowl:

2. Explainer Videos – Break It Down and Make It Easy

Have a complex product or service? That’s where explainer videos shine. These videos take your offering and turn it into an easy-to-understand story. Done right, they’re engaging, entertaining, and informative, all in about 60–90 seconds.

Our animated explainers are especially popular with startups and SaaS companies who need to explain something fast without boring their audience to death. As a corporate video production agency, Hatch brings a deep understanding of motion design and narrative structure, meaning your message is never just “talking heads and bullet points.”

We’ve seen explainer videos not only clarify what a business does but also lead to higher conversion rates. Whether you’re B2B or B2C, if people don’t get what you do, they won’t buy. Simple as that.

3. Testimonial Videos – Let Your Customers Do the Talking

There’s nothing more persuasive than a happy customer. Testimonial videos let real people share real experiences and they can feel way more trustworthy than a pitch from your sales team.

Good testimonials feel human. That means no scripts, no actors—just genuine stories. As a seasoned corporate video production company, we know how to create an environment where customers feel comfortable opening up. Whether we’re filming on-site or remotely, we focus on bringing authenticity to the forefront.

Bonus tip: Add a bit of animation or branded visuals to spice things up. It’s a great way to mix emotion with style.

4. Product Demos – Show, Don’t Tell

If you’re launching a product (or trying to reignite interest in an existing one), demo videos are a must. They walk viewers through features and benefits in a way that’s visual and easy to digest.

At Hatch Studios, we love combining animation with live-action footage to create product demos that feel high-end and informative. With clean visuals, snappy motion graphics, and crystal-clear scripting, we help companies put their products in the best light.

These videos work especially well for digital products, tech devices, or anything with a user interface. The goal is to make your product look as intuitive as it is. Hatch uses state-of-the-art 3D animation to showcase a product exactly as it looks. And yes, they can be used on websites, social ads, emails – pretty much everywhere.

If you’ve ever searched “corporate video production near me” for product content, this is the kind of video you’re probably thinking of.

5. Corporate Event Video Production – Capture the Magic

If your company is hosting a big conference, product launch, training seminar, or celebration, capturing it on film is a smart move. Not only do you get a keepsake, but you also get reusable content that can be cut down and shared across platforms.

Corporate event video production includes highlight reels, speaker footage, behind-the-scenes clips, and attendee testimonials. When edited together right, it builds excitement for the next one.

Even if the event is internal, like a leadership summit or company retreat, documenting it in a polished way boosts team morale and shows people you care.

At Hatch, we know how to film these events with minimal disruption and maximum production value. Our team handles everything from pre-planning to on-site coverage and final editing. We’ve developed event videos for some of the world’s biggest brands but our NDA prevents us from showcasing it.

6. Training & Onboarding Videos – Save Time, Stay Consistent

No one wants to sit through another dry training session. But turn that same info into a visual, well-paced training video? Suddenly people are actually paying attention.

Training and onboarding videos are essential for keeping your messaging consistent across new hires, franchisees, or even long-time staff. They’re also scalable. You can train 10 people or 10,000 people with the same video, without exhausting your HR team.

We create clear, brand-aligned training videos that are engaging and practical. For companies looking to streamline internal communication, video production for corporate training is a smart investment.

7. Social Media Content – Fast, Fun, and Shareable

Corporate videos aren’t just for the boardroom anymore. Your brand needs to live on social platforms too, and that means shorter, punchier, and more visually engaging content.

From quick animated intros to TikTok-friendly explainers, social video content is where you can have a little more fun with your brand. It’s also where Hatch’s expertise in motion design really shines. We build scroll-stopping visuals designed to grab attention and drive clicks.

And don’t think just because it’s short, it should be low-quality. The best-performing social videos are just as polished as TV spots. If you’re searching for corporate video production companies that understand digital platforms, Hatch has you covered.

What Makes Hatch Studios Different?

We’re not your average corporate video production company. For more than twenty years, Hatch Studios has specialized in creating high-quality, story-driven content for brands big and small. Whether it’s fully animated videos or hybrid projects, we know how to make your business look sharp, credible, and engaging.

Our work doesn’t feel “corporate” in the stiff, outdated way. We make content that’s modern, well-designed, and emotionally intelligent. That’s why clients across industries, from tech to healthcare to financial services, keep coming back.

We’re also a full-service corporate video production agency, which means we handle everything: concept, scriptwriting, storyboarding, animation, editing, sound, and delivery. If you need revisions? No problem. If you’re on a tight timeline? We’ll make it work. Check out our detailed animation process page to learn more.

Final Thoughts: Why Corporate Video Still Works

Even with all the changes in marketing and technology, one thing remains true: people love video. They remember it better, they share it more often, and they connect with it on a deeper level than text or images.

So if you’re not using corporate video production to promote your brand, explain your services, or tell your story, you’re missing a huge opportunity.

The good news? It’s never too late to start. Whether you’re building your first explainer or need a polished event recap, Hatch Studios can help you create something that’s not just beautiful, but effective.

Get in touch with us to get your project started today.