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What is the Difference Between Animation and Motion Graphics?

by Richard on August 2, 2025 in News
3d Topology

Motion graphics video production is the go-to solution for modern businesses aiming to simplify complex ideas and capture audience attention. Unlike character-driven animation, motion graphic design focuses on bringing logos, icons, data, and text to life with seamless movement. A skilled motion graphics designer uses tools like motion graphics templates to speed up production, but for custom results, a top-tier motion graphics agency or motion graphics company like Hatch Studios ensures each project stands out. Whether you need engaging motion graphics animation for social media, or high-impact video production motion graphics for corporate communication, a trusted motion graphics production company can deliver tailored, brand-aligned content. Invest in professional motion graphic video production and turn static visuals into compelling stories with polished graphic motion execution.

Defining the Basics

Let’s start with a simple question: What is animation?

Animation is a broad term that describes any technique that makes static images move. From classic Disney cartoons to cutting-edge 3D renderings, animation can take many forms. Here are the most common types:

  • 2D Animation: Traditional hand-drawn or vector-based animation. Think Saturday morning cartoons or explainer videos.
  • 3D Animation: Computer-generated imagery (CGI) that adds depth and realism. Used heavily in films, video games, and high-end commercials.
  • Stop-Motion Animation: A frame-by-frame process using physical models. Think of claymation or paper cutouts.
  • Motion Graphics: This is where things get specific. Motion graphics is a style of animation that focuses on graphic elements like text, icons, shapes, and charts. It’s often used in motion graphics video production for things like corporate videos, infographics, and UI animations.

Hatch Studios has been creating unique animated content for decades using various different styles and treatments. To get a better idea of what we offer, be sure to check out our animation styles page.

What Makes Motion Graphics Unique?

Minimalist Characters Sports

The easiest way to think about motion graphics is this: it’s graphic design brought to life.

A motion graphics designer usually starts with flat visuals such as logos, titles, charts, and icons, and then animates them to create something dynamic. Unlike traditional animation, which often involves characters and story arcs, motion graphic design tends to be more abstract and concept-driven.

So, while a Pixar movie might use full character-driven 3D animation, a startup explainer video that shows how an app works probably uses motion graphics animation. Motion Graphics are easier and faster to produce than other types of animation and that’s why it’s often a go-to choice for agencies on a budget.

To learn more about this type of animation, check out our motion graphics example page.

When Should You Use Motion Graphics?

Motion graphics are ideal for projects that require:

  • Simplifying complex ideas
  • Visualizing data and statistics
  • Creating professional branding elements
  • Adding energy to corporate communications

Whether you’re launching a product or educating your audience, motion graphics video production is a fast, efficient, and visually compelling way to get the job done. It’s especially useful in business contexts where clarity and aesthetics are key.

Hatch Studios developed a set of videos for EdgePoint Wealth explaining the turbulent stock market and how to react to it. The use of a friendly character using motion graphics made the video not only unique, but fun to watch. Check out the project below:

A smiling cartoon person in a yellow hat rides a bike against a minimalist background. A sidebar indicates a $139,845 portfolio value and 994 days invested.

When to Use Other Animation Styles

While motion graphics are great for clarity and branding, other animation styles have their strengths too:

  • 2D Animation is perfect for storytelling and emotional narratives.
  • 3D Animation delivers realism and visual wow-factor for product showcases or immersive experiences.
  • Stop-Motion adds a handcrafted, quirky vibe that stands out.

Ultimately, the choice depends on the project’s goals, target audience, and budget.

The Role of a Motion Graphics Company

A professional motion graphics company doesn’t just animate text and shapes; they craft visual narratives that align with your brand. They understand how to integrate audio, pacing, transitions, and brand style into one cohesive video.

A blank white image with no visible elements or context. The absence of content conveys a neutral, empty tone.

The best motion graphics production company teams combine creative talent with marketing savvy, which is exactly what makes Hatch Studios stand out.

Why Hatch Studios Leads the Pack

Based in Toronto, Hatch Studios has been creating top-tier animated content for over two decades. From explainer videos to broadcast commercials, their work spans the full spectrum of animation. But where they really shine is in motion graphics video production.

Hatch’s team of expert animators, illustrators, and motion graphics designers consistently deliver work that’s not only visually stunning but strategically effective. Whether it’s a sleek product demo or a high-energy corporate spot, they know how to make graphics move with purpose.

And they’re not just a service provider, they’re also collaborators. Hatch works closely with clients to tailor every frame, ensuring the message lands just right.

Tools and Templates in Motion Graphics

In recent years, motion graphics templates have become a game-changer. Tools like Adobe After Effects offer pre-built animations that allow for faster turnaround without sacrificing quality. While templates can be great for quick projects, nothing beats the polish and originality of custom work created by a motion graphics agency like Hatch.

Custom videos allow for:

  • Unique branding
  • Flexible storytelling
  • Original animation sequences
  • Seamless integration of voiceover and music

What About Cost?

Budget is always a factor. The motion graphics video production cost can vary depending on the complexity, duration, and customization required. While a template-driven video might be cheaper, a fully custom motion graphic created by a seasoned studio offers far more value.

A professional motion graphic video production can range from $2,000 to $20,000+ depending on scale. The three factors that tend to affect cost as length, complexity and style. However, it often yields higher engagement and ROI, especially for campaigns aimed at conversion or education.

How Does Motion Graphics Fit into Video Marketing?

Crumpled paper labeled "Marketing Strategy" on a wooden desk with books, an iron, potted plant, sharpie, and two markers, conveying creativity and planning.

More brands are investing in video production motion graphics to support everything from social media to product launches. It’s no surprise that motion graphics are short, punchy, and ideal for mobile viewing.

You’ll find them in:

With attention spans getting shorter, motion graphics help deliver your message quickly and memorably.

Final Thoughts

So, what’s the difference between animation and motion graphics? In short, animation is the broader category, encompassing everything from cartoons to CGI, while motion graphics is a specific sub-genre focused on animated graphic elements.

When done right, motion graphics combine the clarity of design with the power of movement to create compelling videos for any brand or message.

And if you’re looking for experts in the field, Hatch Studios is a motion graphics production company that brings decades of creative expertise and production polish to every project.

Need a video that makes your brand pop? Reach out to Hatch Studios and let the motion do the talking.