6 Explainer Video Best Practices Backed By Experts

A great explainer video can do something most marketing tools struggle with. It grabs attention fast, simplifies complex ideas, and helps people actually understand what you do. That is why explainer videos have become such a staple for brands, startups, and enterprise companies alike.

But not all explainer videos are created equal. The ones that truly work follow a set of proven principles that experienced studios and marketers swear by. Hatch Studios has been developing high quality animated explainer videos for decades, working with global brands across industries, and many of those lessons show up again and again in the best explainer videos out there.

Below are six expert backed best practices that make an explainer video more engaging, more memorable, and more effective.

Why Explainer Videos Work So Well

Before diving into the practices, it helps to understand why explainer videos are so powerful.

People prefer visuals. Animation allows you to control pacing, simplify abstract ideas, and tell a story in a short amount of time. An animated explainer video removes distractions and focuses attention on what matters most.

That is why working with an experienced explainer video company often makes the difference between a video that gets skipped and one that actually converts.

Practice One: Start With One Clear Message

The biggest mistake brands make is trying to say too much. The best explainer videos focus on one core idea.

What problem do you solve? How do you solve it? What should the viewer do next?

Everything else is secondary. Experts agree that clarity beats complexity every time. If your video tries to explain five features, three audiences, and two offers at once, viewers will remember none of it.

At Hatch Studios, clarity starts during the strategy phase of their animation process, where messaging is refined before animation ever begins.

Practice Two: Write for Humans Not for Features

A strong explainer video sounds like a conversation, not a sales brochure. This is especially true for animated explainer video production aimed at digital audiences.

Instead of listing features, focus on benefits. Speak directly to the viewer. Use simple language. Avoid jargon unless your audience truly expects it.

This approach is why the best explainer videos feel relatable. They reflect real problems and real situations, not marketing buzzwords.

Experienced teams like Hatch Studios bring this human approach into every project, whether it is a startup explainer or an enterprise level solution highlighted in their explainer video production services.

Practice Three: Choose the Right Animation Style

Animation style has a huge impact on how your message is perceived. Clean motion graphics feel modern and professional. Character animation adds warmth and storytelling. A whiteboard explainer video feels educational and straightforward.

There is no single best style. The right choice depends on your audience and goals.

Hatch Studios offers a wide range of approaches through their animation styles page, from 2D animation to 3D visuals and motion graphics.

For example, product focused companies often benefit from 3D animation production while service based businesses may prefer 2D animation production or motion graphics.

Practice Four: Keep It Short and Focused

Experts consistently recommend keeping explainer videos between sixty and ninety seconds when possible. Attention spans are short and viewers want quick answers.

That does not mean rushing. It means tight scripting, smart pacing, and visual efficiency.

A great explainer video maker knows how to cut unnecessary scenes and focus on what drives understanding. Hatch Studios applies this discipline across all formats including marketing video production and corporate video production.

Shorter videos are also easier to reuse across websites, social media, and presentations.

Practice Five: Use Visuals to Do the Heavy Lifting

One of the biggest advantages of animation is the ability to show what cannot be filmed. Abstract ideas, digital workflows, invisible processes, and future concepts all become clear through animation.

Experts agree that visuals should explain more than the voiceover. If your script describes something complex, the animation should simplify it instantly.

This is where motion graphics and animation visual effects shine. Hatch Studios supports this with services like motion graphics production and visual effects production.

The result is an explainer video that feels effortless to understand.

Practice Six: End With a Clear Call to Action

Every explainer video should guide the viewer toward a next step. Visit a website. Book a demo. Contact sales. Learn more.

Without a call to action, even the best explainer videos leave potential value on the table.

The key is keeping it simple. One action. One direction.

Hatch Studios often integrates calls to action naturally within videos produced for product video production and training video production, ensuring the message feels helpful rather than pushy.

Why Experience Matters in Explainer Video Production

Creating an effective explainer video is a balance of storytelling, design, animation, and strategy. This is why working with a seasoned explainer video company matters.

Hatch Studios has been doing this work for decades, helping brands across industries communicate clearly and creatively. Their experience spans everything from startups to global enterprises, as seen in their work portfolio.

They also bring insights from multiple industries showcased on their animation industries page, which helps tailor each video to its audience.

Explainer Videos Across Different Business Needs

Explainer videos are not just for marketing. They are used for onboarding, training, internal communication, and product education.

A whiteboard explainer video might be perfect for training, while a fully animated explainer video production is ideal for a landing page.

Hatch Studios supports this versatility through a wide range of animation services, making it easier for brands to maintain consistency across all video content.

Staying Current With Trends and Techniques

The explainer video landscape continues to evolve. New design trends, animation tools, and viewer expectations emerge every year.

Studios that stay current produce better results. Hatch Studios regularly shares insights and updates through their blog, reflecting their commitment to innovation and quality.

When to Bring in the Experts

If your message is complex, your audience is broad, or your brand standards are high, partnering with professionals is worth it.

An experienced explainer video company helps avoid costly mistakes and ensures the final product delivers real value.

Starting a conversation is easy through the contact page, where teams can explore ideas and goals with experts who understand the craft.

Final Thoughts

The most effective explainer videos are not accidental. They follow proven practices that prioritize clarity, storytelling, and visual communication.

By focusing on one clear message, choosing the right animation style, and working with experienced creators, brands can produce explainer videos that truly connect.

With decades of experience and a full range of animation capabilities, Hatch Studios continues to set the standard for animated explainer video production that delivers results. Get in touch with us today.